Wednesday, February 10, 2010

ICR Survey finds that Valentine's Day is not just for sweethearts but for the whole family, especially Mom!

MEDIA, Pa., Feb 10, 2010 (BUSINESS WIRE) -- 7 of 10 consumers are planning Valentine purchases this year, according to a survey just completed by ICR/International Communications Research, a full-service custom research company in Media, PA.

There's not much difference between men and women in these plans: 70% of men and 65% of women intend to buy Valentine cards, candy, flowers and other gifts. There is an age difference, however; 73% of those under 55 will be doing something for Valentine's Day, vs. 55% of those over 55.

Valentine's Day is not just about romance. 4 of 5 consumers buying Valentine cards and gifts will be buying for their children, grandchildren, mothers, fathers and siblings.

Romance is not dead, however. While 79% of respondents with Valentine plans will be paying attention to other family members, 82% will also be buying for spouses, boyfriends, girlfriends and significant others.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Pageviews last month