Wednesday, February 10, 2010
ICR Survey finds that Valentine's Day is not just for sweethearts but for the whole family, especially Mom!
There's not much difference between men and women in these plans: 70% of men and 65% of women intend to buy Valentine cards, candy, flowers and other gifts. There is an age difference, however; 73% of those under 55 will be doing something for Valentine's Day, vs. 55% of those over 55.
Valentine's Day is not just about romance. 4 of 5 consumers buying Valentine cards and gifts will be buying for their children, grandchildren, mothers, fathers and siblings.
Romance is not dead, however. While 79% of respondents with Valentine plans will be paying attention to other family members, 82% will also be buying for spouses, boyfriends, girlfriends and significant others.
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