Wednesday, February 3, 2010
Few Companies Have Policy for Employee Use of Social Networks
Worldwide, only one-fifth of the companies surveyed had a formal policy for employee use of external social networking sites. Firms in the Americas and Asia-Pacific were somewhat ahead on this front, but the majority of respondents in all regions had no policy in place. Among companies that did have a policy, 63% claimed it was effective in combating lost productivity.
While productivity may be a big concern for businesses, it’s not the sole one—reputation management is a potential problem associated with social media use. Despite stories about people being fired for committing social networking gaffes, just 4% of companies worldwide said their reputation had been hurt by employee use of social networks. That rate was doubled in the Americas but still represented only a tiny percentage of respondents.
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