Friday, February 5, 2010

Facebook Moms Are Marketing-Savvy

Marketers going after moms on social networks such as Facebook know by now that users rarely embrace ads in environments where they are focused on socializing with friends.

Data from lucid marketing and Lisa Finn shows that most mom Facebook users feel neutral about ads on the social network, compared with about 36% who actively disliked them. Only a tiny percentage of respondents reported liking ads on Facebook.

Moms were much more receptive to marketing in general, however—at least when done on their terms. Though most moms used Facebook primarily to keep in touch with friends and family, and only 10.4% said they focused on checking out companies or products, three-quarters were fans of at least one company or brand.

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