Thursday, February 25, 2010
Del Taco's Integrated Facebook, TV Promos Pay Off
Moreover, the fan count has risen by another 15% since the second humorous Webisode in the series (which is geared to appeal primarily to the chain's core audience of men 18-39) was posted five days ago, he reports.
Fan sign-ups and engagement are being driven via multiple channels.
Each series of market-targeted TV spots created to support Del Taco's latest promotional offer (which changes every five to six weeks) is now featuring a clip from the show at its start, and a shout-out for the Facebook page/show at its conclusion. Each new Webisode's content ties in with the current promotion, and remains the "current" video for the promotion's duration. (Previous Webisodes will also remain available to viewers.)
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