Friday, February 26, 2010
Big Business Embracing Twitter
Thirty-five percent of Fortune 500 corporations had an active Twitter account as of last year (i.e., one with a post within the past 30 days), according to the study. Among the top 100 companies on the roster, 47 percent had a Twitter account. Twenty-two percent of all Fortune 500 companies had a "public-facing corporate blog," and more than eight in 10 of those linked directly to a corporate Twitter account.
Four of the top five corporations -- Walmart, Chevron, ConocoPhillips and General Electric -- "consistently post on their Twitter accounts," according to the study, titled "The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America's Largest Companies." (ExxonMobil was the exception.)
In a breakdown by industry, 13 of the Fortune 500 insurance companies had an active Twitter account, making that sector the most likely to tweet. Eleven of the food-related companies used Twitter.
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