Thursday, January 14, 2010

Younger Americans Still Fueling Facebook

As Facebook reached 350 million users worldwide, its largest single source of growth was still the US.


Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users was the highest number of any country. Because of the large installed base of US Facebook users, it represented a 5% gain, compared with 10% growth in countries such as Indonesia, the Philippines and Malaysia.


For its size, India added relatively few new users in December 2009. Its high 9% growth rate was from a very small base, and Facebook still reaches only 0.5% of the population of the country.


The substantial increase in US users put Facebook’s domestic monthly active user audience over the 100 million mark. And at the same time as the most overall growth came from the home market, the biggest increases in the US came among younger adults, Facebook’s core audience.


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