Wednesday, January 6, 2010
Women Warm Up to Brands on Social Sites
Asked about brand-related activities on social sites, 80% of female Internet users said they had become a fan of a product or brand on a social network. In addition, 72% had learned about a new product or brand, or joined a group around one. Web users were less likely to participate on Twitter in all the product- and brand-related activities. SheSpeaks chalks this up to women being more active on social networking sites overall than they are on Twitter.
One-half of female Internet users had brought a product because of a social network. Purchases based on social networking sites and blogs both increased dramatically over 2008.
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