Tuesday, January 5, 2010

What’s Working for Social Media Marketers?

A September 2009 MarketingProfs survey of business-to-business (B2B) and business-to-consumer (B2C) marketers found that the marketing tactics most often used on social sites are not necessarily the best ones.


The most common marketing tactic used on Facebook was attempting to drive traffic to corporate materials through status updates, followed by friending customers.


But the most effective tactic for consumer-oriented companies was creating a Facebook application, which was done by less than one-quarter of total respondents. Both B2B and B2C companies also reported surveys of their fans as effective; fan surveys were the third-most-common tactic attempted.


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