Wednesday, January 13, 2010
The Top 100 Social Media Brands -- Or, Sex Doesn't Just Sell, It Socializes
After looking it over from the iPhone (#1), to Comcast (#100), here's what I've decided: that, as it always does, sex sells -- in this case, because it socializes.
No, Playboy didn't make the list, but when you look at who did, they are almost all brands that, using the broadest sense of the term, are inherently sexy. I speak of brands like Mercedes (#17), the NBA (#5) and Nike (#10). Of KFC (66), BestBuy (#22) and MTV (#4). In short, they are almost all brands that speak to the gratification engine that super-charges our souls, that makes life worth living -- and a BMW (#20) worth purchasing.
So, why do I point this out? Because it makes me wonder what the social possibilities are -- or aren't -- for brands that merely serve instead of gratify. I counted six consumer packaged goods companies on the list, and even them, including outlier Nutella (#42), were what I would define as sexy. (I mean, who, really, can resist a spread made partially out of chocolate?) The CPG list was rounded out by Coca-Cola (#31), Pepsi (#73), Red Bull (#47), Avon (#97) and Skittles (#65). No Tide or Hamburger Helper here.
Read full article
How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results...
So what are the key trends that social media marketers need to look out for in 2016? While we all expect certain platforms to introduce...
As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and...
Facebook is the most popular social network in Latin America by a wide margin—more than nine in 10 social users are Facebook users, eMark...
Have you heard about the changes to Google+? Want to know how the redesign affects you? To help marketers understand what to expect, ...
Following the devastating shooting at the convention building at the Inland Regional Center in San Bernardino, CA, several celebrities ha...
How important is customer service via social media? According to J.D. Power, 67% of consumers have used a company’s social media channe...
New data reveals when and why football fans tune in to YouTube for football content. Find out the best ways your brand can connect with f...
New social media sites and apps seem to pop up faster than you can say "Snapchat," as Americans spend more time than ever befor...
Thursday, July 21, 2011 | By Crissa Shoemaker DeBree MyYearbook.com, the New Hope-based social networking site focused on teens, will be so...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo