Friday, January 15, 2010
Multiple media carry Census message to be counted
Today, the Census Bureau unveils a $133 million national advertising campaign that will debut at 9:15 p.m. ET Sunday during the Golden Globe Awards on NBC.
The money is part of $340 million the government is spending to promote the Census this year, including more than $70 million for ads targeting Hispanic, black, Asian and other ethnic markets.
The campaign chiefly targets the 84% of the U.S. population that consumes English-language media, but ads on billboards, radio and TV and in magazines and newspapers will circulate in 27 other languages.
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