Friday, January 15, 2010

Multiple media carry Census message to be counted

First, they'll tell you the Census is coming. Then, they'll tell you why filling out and mailing back the forms is a good thing. Finally, if you've ignored the first two, they'll tell you to open your door to Census workers.
Today, the Census Bureau unveils a $133 million national advertising campaign that will debut at 9:15 p.m. ET Sunday during the Golden Globe Awards on NBC.


The money is part of $340 million the government is spending to promote the Census this year, including more than $70 million for ads targeting Hispanic, black, Asian and other ethnic markets.


The campaign chiefly targets the 84% of the U.S. population that consumes English-language media, but ads on billboards, radio and TV and in magazines and newspapers will circulate in 27 other languages.


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