Thursday, January 7, 2010
Minority Businesses Slow to Embrace Social Media and Web 2.0
Those attending the Wall Street Project Economic Summit's “Social Media Revolution” will explore efficient and effective ways to use LinkedIn, Facebook, Twitter, YouTube, Plaxo, online video and private social networks to attract new business opportunities and increase revenue. According to Reverend Jesse Jackson, Sr., “Our mission is more necessary than ever before: ensuring access to capital, industry, technology and deal flow. Social media technology has become a vital tool for competitive companies. Therefore, the information being presented is exactly what minority businesses must have to succeed in this new era.”
During the past year, an increasing large number of minorities are turning to social networks for social expression and communication. According to the 2009 Multicultural Marketing Study by the Center for Hispanic Marketing Communication at Florida State University, DMS Research, and Captura Group, usage of social networking websites has exploded during the past year among all ethnic groups and this trend is expected to continue. This explosion presents a significant opportunity for minority businesses to attract new clients, expand market share and increase influence.
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