Tuesday, January 26, 2010

Engagement on Social Networks Top Priority for Marketers

Though not immune to the recession, digital marketing rode out the downturn, and marketers worldwide are bullish about the space’s prospects in 2010, according to research from the Society of Digital Agencies (SoDA).


The “2010 Digital Marketing Outlook” report found that 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets. Further, more than three-quarters think the current economy will push more allocations to digital.


Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.


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