Monday, January 25, 2010

Core Twitter Users More Active, Engaged

Data from HubSpot confirms a widely remarked trend: After a peak in growth rates in early 2009, uptake of Twitter slowed dramatically toward the end of the year.

Based on a study of user profiles on the microblogging site, HubSpot found worldwide growth was highest in March 2009, at 13%, and dropped to just 3.5% by October.

Decreased growth rates may have a positive effect, however. The user base has matured and, on average, Twitter users have been members of the site for longer, making them more engaged.

Users are following more feeds, for example, and being followed more in turn:

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