Friday, January 22, 2010

Campaign creativity in Latin America

If Latin America is a business area of interest to you, a report by AdAge.com on marketing success stories in Latin America makes interesting reading.


The report outlines ten companies that have done well in 2009 – nine of them in Latin America and one in Spain – which illustrates good things are going on in an area of the world that may not capture front-of-mind attention in the English-speaking business world.


The ten companies and campaigns highlighted by AdAge are:


•Molinos Rio De La Plata Argentina: soup for mothers
•Pepsico Argentina: diga ‘Pecsi,’ no ‘Pepsi’
•Sky Brasil: Gisele Bundchen brings HD-TV to life
•Tarjeta Naranja Argentina: happiness is orange
•Tigo Colombia: getting a signal
•Corona Mexico: brand pride
•Hyundai Brasil: consumers like their cars
•VTR Chile: going digital
•HSBC Brasil: straight to the online point
•Coca-Cola Spain: burn with juice


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