Tuesday, December 29, 2009

Why 2009 was Facebook's year

Even by Facebook's standards, the past 12 months have been remarkable. The site cemented its position as the world's favourite social network, reached the verge of profitability and even exerted its influence over the race for the Christmas No 1.

After an extraordinary year, experts say the site now faces a series of challenges – not least the problem of how to keep getting bigger in the face of government interventions and its own internal strife.

With the astonishing landmark of 500 million users now in sight, internet insiders suggest that the pressure may bring more headaches to Facebook's 25-year-old founder, Mark Zuckerberg, and his team.

"It's definitely an interesting time," said Justin Smith, whose Inside Facebook website has tracked the network's ups and downs for nearly four years. "While 2009 was a year in which Facebook saw really incredible growth... we'll see how they manage that growth."

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