Friday, December 18, 2009

What the Trend?'s Top 50 Twitter Topics of the Year

Back in May, I conducted the first interview -- "The Twuth About Twitter Twends Revealed (by Brit Living in Shanghai)" -- with a young technologist named Matt Mayer who'd created a very clever site called What the Trend? (the question mark is an official part of the name, but for the sake of readability, I'll exclude it henceforth). Speaking via Skype from China, Mayer filled me in on the genesis and functionality of his service, which offers brief, crowdsourced explanations of the often mystifying memes that constantly pop up on the Twitter "trending topics" chart. It remains completely indispensable for anybody trying to make sense of Twitter.

Mayer and I have stayed in touch, and he recently informed me that he was selling What the Trend. Today, I can tell you that Mayer's creation has been formally acquired by a U.S. investor group. Start-up veteran Ingo Muschenetz (he was CTO at DefenseWeb, later acquired by Humana, and headed development at Aptana Studio, a web app-development company) has been named CEO and President of What the Trend.

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