Tuesday, December 22, 2009
Social Network Spending Shifts
“As more marketers incorporate social networks in their business, they will no longer look at them as siloed destinations. Instead, they will look to increase the impact of their social network presence by linking it to other marketing initiatives, both online and offline,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report, “Social Network Ad Spending: 2010 Outlook.”
Earned media will be a key theme of social network marketing. Combining social with mobile as well as with local will also yield more advertising opportunities. eMarketer also expects social ad networks to increase in importance.
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