Tuesday, December 22, 2009

Social Network Spending Shifts

2009 will end with major shifts in social network advertising spending. Facebook, at 350 million users worldwide, is the premier destination for marketers in the US and many worldwide markets. It will surpass its former rival, MySpace, in ad revenues in 2010, when marketers worldwide will spend $605 million on Facebook versus $385 million on MySpace.


“As more marketers incorporate social networks in their business, they will no longer look at them as siloed destinations. Instead, they will look to increase the impact of their social network presence by linking it to other marketing initiatives, both online and offline,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report, “Social Network Ad Spending: 2010 Outlook.”


Earned media will be a key theme of social network marketing. Combining social with mobile as well as with local will also yield more advertising opportunities. eMarketer also expects social ad networks to increase in importance.


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