Monday, December 7, 2009
Retailers Go Nuts for Social Media in Holiday Marketing
As holiday efforts peaked on Black Friday, 4.3% of Facebook users and 2.3% of Twitter users visited the website of a top 500 retailer immediately after perusing the social-networking sites, according to data from Experian Hitwise. (For perspective, Facebook was the second-most-visited site in the U.S. on Black Friday, behind Google.)
Clearly, retailers are throwing money behind social media, but are their strategies paying off? We look at five social-media strategies that are getting it right and five that could use a little -- or a lot -- of improvement.
Read full article
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