Wednesday, December 16, 2009
Multicultural marketing and social media: new challenges, opportunities
Communities are diverse and “one size fits all” no longer works. All marketing has moved toward greater diversity to the point of customization. And within ethnic communities, such segmentation and specialization continues.
Among Hispanics, for example, not every “Latino” speaks Spanish. Similarly, there are hundreds of stories about mistranslations and the use of the wrong dialect. The need to focus on specific ethnic communities, and subgroups within a particular ethnicity, is greater than ever.
The numbers show that interest in multicultural marketing continues to grow. According to the “DMA Techniques and Best Practices Report,” Latinos will account for all net population growth in the U.S. during the next decade. Currently, one in two marketers market to English- and Spanish-speaking markets; 20.8 percent are English only, while 19 percent have English and Spanish presentations.
Further, 84.5 percent of those who market in Spanish to Hispanics do not create separate versions based on dialect, and two of three marketers do not create separate versions for different U.S. locations. More than 90 percent of companies that market to Hispanics use non-catalog direct mail, and 51.2 percent use telemarketing. Three out of four Hispanic marketers collect data on language preference/proficiency (77.3 percent), age (75.8 percent), and gender (74.2 percent). These numbers continue to increase and the trend line points upward.
Read full article
by Nikelle Feimster, Media Relations Specialist, Business Wire/New York LatinVision’s CEO Summit Conference 2010 was held on Monday, Oct...
How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results...
As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and...
By Giovanni Rodriguez, Forbes. One of my favorite Latino social-media peeps, George Torress, sent me a link to a recent study by NM Incit...
In a survey by Yahoo! News, 5,188 registered voters weighed in with their thoughts on how social media impacts our perspectives on politi...
Curious about how other small businesses are using social media to get more sales? Wondering which platforms work best for small busine...
Here's a small list of Latinos who are breaking barriers in their professions and leaving their mark as they shake things up. They ra...
Paid programmatic marketing on Facebook, Twitter, YouTube, and LinkedIn are hot topics right now for both B2B and B2C companies trying to...
Social networking in general, and Facebook in particular, may be getting more popular among older users, but that doesn’t make the No. 1 US ...
Facebook is the most popular social network in Latin America by a wide margin—more than nine in 10 social users are Facebook users, eMark...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo