Thursday, December 10, 2009
Integrating E-Mail and Social Media
E-mail and social media top the list of marketing tactics respondents will increase spending on in 2010. Search came in third.
Combining social media and e-mail marketing is a growing trend. More than four in 10 business executives said integrating the two tactics was one of their most important e-mail marketing initiatives for 2010, just after improving performance and targeting and growing opt-in lists.
Around one-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice. But 18% of business executives wanted to add social components into their e-mail campaigns and did not know where to begin.
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