Friday, December 4, 2009

ImpreMedia Launches Comprehensive impreMUNDIAL Website and World Cup Coverage across Platforms for its 2010 World Cup Program

NEW YORK--(BUSINESS WIRE)--ImpreMedia, the nation's No.1 Spanish-language online and print news publisher, announced the kick-off of its extensive cross-platform coverage of the 2010 World Cup with the launch of a dynamic online website, impreMUNDIAL (www.impremundial.com), as well as special supplements and mobile alerts around the December 4 draw in South Africa.

ImpreMUNDIAL.com forms part of impreMedia’s integrated, multiplatform World Cup coverage that includes: mobile alerts, online video and audio, social media, daily and weekly newspapers, front cover wraps, poster inserts, in-store activation elements and a supplement series. After the draw, the print supplement series will run April through June providing previews of each of the eight groups, and end with a pre-kickoff analysis. ImpreMedia’s program also offers a keepsake magazine providing a capsule of each World Cup from 1930 through the 2010 event.

ImpreMUNDIAL.com offers breaking news, analysis by top commentators, player and venue profiles, a dynamic schedule of games and times, video highlights, contests, blogs and user generated content, starting at the announcement of the draw and running through the conclusion of the World Cup tournament.

As the only U.S. based Spanish-language media company to report on every World Cup event since 1930, impreMedia leverages decades of experience and expertise to engage a passionate audience of over nine million Hispanics across the United States.

“There is no company in the U.S. Hispanic marketplace that offers the breath and quality of sports journalism that impreMedia provides to the communities we serve,” said Arturo Duran, CEO of impreMedia Digital. “The caliber of our sports content results in engaged soccer fans for our advertisers and is a significant differentiation from our online and offline competitors.”

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