Friday, December 4, 2009

Five Social Media Predictions for 2010

1. Augmented Reality Applications Will Start to Go Mainstream

Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. Most AR applications in 2009 were quaint curiosities designed to demonstrate the AR concept. It took a lot of hacking and ingenuity to make these a reality since most consumer platforms lagged (but not by much) in features (think video finally coming to the iPhone) required for AR.

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Expect to see applications from major corporations, municipalities, and institutions of higher learning. Some of the most interesting applications will be outside of marketing and promotion. These might include realtime campus maps and guided tours; theme park guides; capital equipment location and inventory; and even applications in which the operator makes computer-based notes on top of realtime images, which would be useful for things like home inspection and insurance claims estimating.

Geekspeak marketing and lack of public awareness will hold AR back. Verizon was featuring AR capability (by name) in its Droid spots, and one can only assume this was to attract early adopters and gearheads, since most consumers have no idea what AR is or what it can do.

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