Tuesday, December 15, 2009

Facebook Keeps Its Cool Among College Students

Social networking in general, and Facebook in particular, may be getting more popular among older users, but that doesn’t make the No. 1 US social network any less attractive for college students, according to data from Anderson Analytics.

The “American College Students Survey” found that not only do the vast majority of US college student Internet users find Facebook cool, more than one-quarter of them rate it their favorite Website of all. That was nearly a 12-point increase over last year, and put Facebook more than 20 points ahead of second-most-popular Google.

How students use social networks is just important to marketers as they face that they do visit the sites, and the outlook is positive. Nearly six in 10 female college students learn about products on social networks, along with 44% of males. In addition, 80% of females and 76% of males get product information from Websites they visit regularly.

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