Friday, December 4, 2009

A Brave New Web

Since its emergence roughly a decade ago social media transformed the role of the World Wide Web. The Internet has quickly evolved from one-way communication into a multifaceted, interactive device.

Young adults brought up within this budding phenomenon are well versed in social media applications and partake often.

Hispanics are especially akin to social media and lead the way in consumption. Surfacing online innovations will increasingly affect business and political practices.

Social media is an umbrella term representing the birth of the web’s second generation referred to as Web 2.0. Web 2.0 marks the death of the silver bullet as it facilitates collaboration and open communication.

Social media includes, but is certainly not limited to, web-based communities, social networking sites, video sharing, blogs and micro-blogs, product reviews and virtual worlds.

Today’s young adults grew up with the rise of the Internet. Social media is very much a part of their social reality. Expectations for connectivity and voice drive the web’s prominence.

Even more so than the general market, Hispanics are heavy social media users.

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