Wednesday, December 16, 2009

AT&T Latino Launches to Bring the Latest in Entertainment and Communications to Social Media-Savvy Hispanics

DALLAS, Dec. 16 /PRNewswire-HISPANIC PR WIRE/ -- AT&T* announced today the launch of three AT&T Latino channels on Facebook (, MySpace ( and YouTube (, as part of its commitment to give Spanish-speaking customers access to the content and services they want, whenever and wherever they want it. The new AT&T Latino social media platforms were designed to keep consumers up-to-speed on AT&T's entertainment sponsorships, exclusive content, promotions and special offers, along with the latest in technology trends and tips for AT&T products and services.

"Studies show that Hispanics as a group are significantly younger than the general population; this is why it's crucial to engage young Latinos through social media and do so in a culturally-relevant way," said Roberto Garcia, executive director, Hispanic Marketing, AT&T. "We have unquestioned leadership in the Hispanic market because we're committed to meeting the needs of Hispanic consumers of all ages."

The AT&T Latino page on Facebook was developed to connect with AT&T's Spanish-speaking customers and complements already-existing English AT&T Facebook pages for AT&T news, entertainment and college recruiting. The page will offer the latest AT&T devices and service news, sponsorships and special events, as well as consumer-related information such as technology education.

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