Tuesday, November 24, 2009

Small Businesses Look to E-Mail and Social Media

Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in 10 will put more dollars toward social media, according to VerticalResponse data.

Almost all businesses with 500 or fewer employees will use e-mail marketing next year—just 3.8% said they would not. On the opposite side of the spectrum, more than 70% would not use TV or radio advertising.

Amid the popularity of e-mail and social media marketing, fewer small businesses told VerticalResponse they were dialing up their search efforts, and more than one-half would do no banner advertising in 2010.

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