Monday, November 2, 2009
Paid Social Network Opportunities—Alive and Well
“As the online ad market continues to struggle, paid services including membership fees, premium features and virtual goods will take on increasing urgency for social networks, either as primary revenue generators or as ancillary income sources,” said Paul Verna, eMarketer senior analyst and author of the new report, “Social Network Content: Are Users Willing to Pay?”
Advertising has been the main focus of social network monetization, but data points to paid content as an important revenue source. In July 2009, Piper Jaffray forecast that US paid social networking site revenues will surpass $1.4 billion in 2013, more than doubling the 2009 figure of $627 million.
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