Monday, November 16, 2009
Holiday Web Shoppers Hit Social Networks
According to research conducted by the Opinion Research Corporation and Yesmail, 27% of online shoppers who plan to both research and buy holiday gifts online this year will look for ideas about what friends and family want on sites such as Facebook. And nearly one-half (45%) will use social networks to research items, compare prices and look for offers.
About one-fifth of online holiday buyers are specifically looking to social networks for exclusive deals or free shipping.
Deloitte found that, overall, 17% of consumers would use social media during their holiday shopping. Just over one-half of that group was ages 18 to 29.
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