Monday, November 16, 2009

Holiday Web Shoppers Hit Social Networks

US Internet users will be doing plenty of online research about holiday gift giving this year. Shoppers already conditioned to comparison shop, check coupon sites and look for discounts will also be heading to social networks for information—and good deals.

According to research conducted by the Opinion Research Corporation and Yesmail, 27% of online shoppers who plan to both research and buy holiday gifts online this year will look for ideas about what friends and family want on sites such as Facebook. And nearly one-half (45%) will use social networks to research items, compare prices and look for offers.

About one-fifth of online holiday buyers are specifically looking to social networks for exclusive deals or free shipping.

Deloitte found that, overall, 17% of consumers would use social media during their holiday shopping. Just over one-half of that group was ages 18 to 29.

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