Wednesday, November 4, 2009
Gen Y Holds Tight to E-Mail and Texting
More than one-quarter of college students told the Participatory Marketing Network and Pace University’s Lubin School of Business’ IDM Lab that e-mail was the activity they were least likely to give up for a week—far ahead of the 9% who said they couldn’t live without social networks.
“These results may be surprising to some, but not if you consider the role email continues to play in the day-to-day lives of Gen Y,” said Michael Della Penna, PMN co-founder and executive chairman, in a statement. “As long as email remains the collection point for social networking updates, including alerts around new followers, discussion updates and friend requests, it will remain a powerful force in marketing and our lives.”
On average, respondents spend 33 hours per month on social networking sites, compared with 31 hours with e-mail, a small difference considering the hype around social networking.
Read full article
How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results...
A few years ago, social media was a new and unchartered territory. However, when platforms like LinkedIn, Twitter and Facebook gained a...
As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and...
Mobile advertising grew substantially during 2015, and will likely be the driving force in ad growth in the future. It seems that Faceboo...
So what are the key trends that social media marketers need to look out for in 2016? While we all expect certain platforms to introduce...
Facebook is the most popular social network in Latin America by a wide margin—more than nine in 10 social users are Facebook users, eMark...
Have you heard about the changes to Google+? Want to know how the redesign affects you? To help marketers understand what to expect, ...
Following the devastating shooting at the convention building at the Inland Regional Center in San Bernardino, CA, several celebrities ha...
How important is customer service via social media? According to J.D. Power, 67% of consumers have used a company’s social media channe...
New data reveals when and why football fans tune in to YouTube for football content. Find out the best ways your brand can connect with f...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo