Saturday, November 21, 2009
Blogging: Hispanics & Private Brands? - from "MY private brand" by Christopher Durham
Busting the Private-Label Myth About Hispanics
When retailers discuss Hispanic marketing best practices, they inevitably raise a number of points that haven’t changed much over time.
They say things like, “Don’t assume all Hispanics have the same buying behaviors,” and, “Make sure to focus on fresh and authentic products.”
All of these points still hold true, but at least one often-raised observation may be worth rethinking. Retailers have long assumed that Hispanics are so brand loyal that they are least likely to seek alternate choices, especially private label. But now cracks are forming in that assumption, and retailers see openings to attract Hispanics to store brands. This development may also have significance beyond the Hispanic sector.
Read full article
by Nikelle Feimster, Media Relations Specialist, Business Wire/New York LatinVision’s CEO Summit Conference 2010 was held on Monday, Oct...
How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results...
As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and...
By Giovanni Rodriguez, Forbes. One of my favorite Latino social-media peeps, George Torress, sent me a link to a recent study by NM Incit...
In a survey by Yahoo! News, 5,188 registered voters weighed in with their thoughts on how social media impacts our perspectives on politi...
Curious about how other small businesses are using social media to get more sales? Wondering which platforms work best for small busine...
Here's a small list of Latinos who are breaking barriers in their professions and leaving their mark as they shake things up. They ra...
Paid programmatic marketing on Facebook, Twitter, YouTube, and LinkedIn are hot topics right now for both B2B and B2C companies trying to...
Social networking in general, and Facebook in particular, may be getting more popular among older users, but that doesn’t make the No. 1 US ...
Facebook is the most popular social network in Latin America by a wide margin—more than nine in 10 social users are Facebook users, eMark...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo