Wednesday, November 25, 2009
B2B Marketers to Increase Social Spend
Website, e-mail and search spending were at the top of the list for online tactics to increase, but social media was not far behind. Six in 10 B2B marketers planned to up spending on social in 2010.
Fifty-four percent of respondents currently use social media for marketing. That was up 9 percentage points from November 2008 and about 4 points from June 2009, showing a steady increase in B2B participation.
Among B2B social network marketers, thought leadership was the main purpose, though about one-half hoped to generate leads through social media.
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