Tuesday, November 17, 2009

Ad Shop Looks Beyond Census Numbers To Provide Online Multicultural Destination Site

NEW YORK, Nov. 16 /PRNewswire/ -- Seeking to infuse its digital innovation strategy with a dose of real-world perspective, Adrenalina, a leading multicultural advertising and marketing agency that is part of the MDC Partners network, said today it is mounting a next-generation multicultural micro site aimed at unleashing the power and influence of U.S. Hispanic and African Americans.

Dubbed TheCountThatCounts.com, the micro site serves to buoy the GetAdrenalina.com portal with Web 2.0 strategic insights while widening the discussion about the impending 2010 U.S. Census beyond a numbers story to include an examination of the cultural cues, trends and conversations that shape the attitudes of African Americans and Hispanics. The micro site is scheduled to go live today and may be found at the agency's portal, GetAdrenalina.com.

"The numbers alone no longer define the marketplace," said Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina. "The significant population shift expected to occur among minority groups by 2042 is the start of a powerful movement and transformation of multicultural consumers as the new mainstream."

TheCountThatCounts.com, is designed to provide a venue for U.S. Latinos, African Americans and others to share constructive info and ideas that help to further the conversation about the nation's transformation into a new America. The site also is considered to be a media channel for users to voice their thoughts and perspective on the emerging cultural shift in the U.S. population.

"We've embarked on these efforts to help generate, share and perpetuate a better understanding of people of color," Wernicky said. "We think the time is now to expand the discussion about the changing face of America using social media and the Web to initiate an online destination for discourse, social examination and the development of strategic initiatives that help build cultural movements."

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