Tuesday, October 27, 2009
Univision Interactive Media And Flock Announce The First Exclusive Version Of Spanish-Language Social Web Browser
“Our U.S. Hispanic audience will now be able to stay connected to their favorite Spanish-language content and all of their friends using a secure social web browser,” said Kevin Conroy, president of Univision Interactive Media, Inc. “We’re very excited about the unique user experience we’ve developed in partnership with Flock, and we look forward to continuing to deliver the best possible Web experience for our users.”
This free and highly customized social media browser connects users to the most extensive source of Spanish-language content, while keeping them linked to their email and the most popular social networking and media sites. Simple drag-and-drop functionality enables easy sharing of photos, videos, text and more to a friend’s profile on Twitter, Facebook, MySpace or other social media sites in Flock’s People Sidebar. Through the FlockCast feature, users can also ‘broadcast’ their public actions to multiple locations at once.
The exclusive Univision.com edition of Flock includes access to news, entertainment and sports feeds, as well as a default Univision.com homepage tab and search capability. The custom social media browser also features “favorite” bookmarks, media streams of popular Univision.com videos and photos, and persistent links to other areas of Univision.com.
There are more than 22 million Hispanics online today and the Spanish-language online market growth will continue to outpace the English-language market growth into the foreseeable future.1 In third quarter 2009, there were nine million global visits to the homepages of Univision.com's social media properties: Mi Página, forums, and chat.2 More than 40 percent of Hispanics who are active social networkers visit social media sites such as Facebook and Twitter on a daily basis.3
“Univision.com is a leading provider of online Spanish-language content in the United States,” said Shawn Hardin, CEO of Flock. “Flock is excited to expand its offering to serve the preferences of the Hispanic community in the United States, and Univision.com is the ideal partner to team up with to deliver an experience that combines good friends and great content.”
The browser can be downloaded at http://flock.univision.com.
1 Simmons NCS/NHCS Spring 2009 Full Year, Population Adults 18+ (Apr08 – June09); “Online” defined as online computer services, do you use – yes
2 Univision.com Worldwide Traffic Analytics, MRC Accredited, 3Q 2009
3 2008 Forrester Custom Research, Based on Hispanic Adults who visit social networking sites
Flock delivers the only browser designed to enhance the active online social user’s experience and liberate them from the complexities of managing multiple social networks, web mail, media, news feeds and blogs. With Flock, they can instantly discover, enjoy and share the relationships and content they are passionate about. For the second year in a row, Flock was nominated for the 2009 Webby Award for social networking (which it won in 2008). Flock has also received the SXSW 2008 Community Award, was listed #6 in PC World’s 100 Best Products of 2008 and received the 2008 Eddy Award. Flock was founded in 2005. Flock is free to download and use at http://www.flock.com.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates the Univision Network, the most--watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
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