Wednesday, October 21, 2009
Class distinctions evident in social media
In Canada, Facebook is the hands-down dominant social media web tool, and it's not because everyone in Canada is better educated than their U.S. counterparts.
"We are a Facebook country," said Rhonda McEwen, who teaches in the faculty of information studies at the University of Toronto and specializes in new media and the information practices of young people. Facebook users in Canada include everyone from teens to grandparents, she said.
"The younger teens here don't know MySpace. They don't even recognize the term, which is really surprising to me, given how big it is in the United States."
It may be because Canadian academics who travelled to the U.S. started using Facebook and immigrants who came to large Canadian cities also were Facebook users, McEwen suggests. But by the time Canada caught on to social networking, MySpace was more for teenagers and not taken as seriously.
In the U.S. it's a different story.
Research finds differences
Unpublished research by Eszter Hargittai of Northwestern University in Chicago found big differences between American users of Facebook and users of MySpace.
"Existing social divisions translate online," said the associate professor in the communications studies department. "These sites are mainly used for hanging out with people you already know."
Hargittai's research found a difference by race, ethnicity and parental education in the U.S. Hispanic students, for example, are more likely to use MySpace because that's where "their friends hang out."
Facebook users were more likely to have grown up in a household where parents had graduate degrees, she found.
Her research appears to show Facebook attracts the more upwardly mobile.
No surprise there, said Shirley Steinberg, an expert in media literacy and popular culture at McGill University. "It's about who you know, what you're doing, where do you go, where were you on your holiday," said Steinberg. "Just the use of the words 'status update' has a middle-class implication."
MySpace doesn't do any of that, said Steinberg, associate professor at McGill's Department of Integrated Studies in Education. "Just the title, MySpace, itself implies that it's personal."
MySpace was started by a group of employees at an internet marketing company called eUniverse in California in 2003, who were following the social networking group Friendster, which also featured indie music.
Facebook was started at Harvard University a year later. Initially it spread through other universities before going global and its users are generally older. The site is now more popular worldwide than MySpace.
How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results...
Trevelino/Keller Communications Group Tapped to Lead Public Relations and Social Media Efforts for the Launch of Neighborhood Nurse®ATLANTA, Nov. 8, 2010 /PRNewswire/ -- Trevelino/Keller, an integrated public relations, social media and brand communications firm, today an...
Univision Interactive Media And Flock Announce The First Exclusive Version Of Spanish-Language Social Web BrowserRedwood City, Calif. and New York, N.Y. – October 27, 2009 — Flock, the social web browser, today announced its partnership with Univision I...
In a survey by Yahoo! News, 5,188 registered voters weighed in with their thoughts on how social media impacts our perspectives on politi...
July 26, 2011 | by Anthony Carranza | The Examiner Minn. (MN)—TwinCitieslist.com the local business directory website catered to the Twin C...
As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and...
LOS ANGELES — It takes more than “Star Wars” to make an $11 billion year. Disney and J.J. Abrams pushed 2015 over the mark days before i...
by Nikelle Feimster, Media Relations Specialist, Business Wire/New York LatinVision’s CEO Summit Conference 2010 was held on Monday, Oct...
Bloomberg Sports, ESPN Deportes, Soccer United Marketing, NFL, and NBA executives to be among speakers at LatinVision’s “Marketing to Latinos Sports” conference, April 7 in New YorkNEW YORK--(BUSINESS WIRE)—LatinVision Media Inc., a New York based organizer of conferences and networking events focused on marketing to U....
Jan 24, 2012 | by Georg Szalai NEW YORK - NBCUniversal's Telemundo Media is looking to make 2012 a banner year for its social media str...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo