Hispanic social TV network SOI TV goes live

Hispanic social TV network SOI TV, or Sistema de Opinion Interactiva, has launched in Miami, marking its official rollout.

SOI TV now reaches millions of Hispanic households across the United States, with a strategy of enabling users to interact, in real-time, with its on-air programming. Viewers can give their opinion about the news by interacting with the channel via Facebook, Twitter or SOI’s Web site.

SOI TV broadcasts recorded shows, live programs and Opiniario, an original format that is focused on the dialogue with its audience around the latest trending topics and news. SOI also features entertainment shows from all over Latin America, interactive telenovelas, among others.

During live and recorded shows, virtual polls and graphics are broadcast with social media (twitter and facebook) data feeds, with updated real-time information.

For the live shows and live graphic insertions on Master Control Room over recorded programs, SOI is using Studio CG, a content management system, to edit, manage and control the graphics. This very intuitive software allows CG operators to introduce the information and play it on-air with ease. It also allows them to create new templates and forms to create new graphics when needed.

Also, wTVision partnered with the channel to offer end-to-end service to support SOI TV to build this channel from scratch, together with Imagina US. wTVision's Playout Automation System, known as Channel Maker, interfaced with a Nexio Video Server from Harris as the main source of content. Sequencing data came from Broadway Systems' traffic management platform, and all sources were routed through a Snell video router including all the channel's live sources. All the channel's graphics came from a VizRT engine and everything was keyed and mixed in an IconMaster from Harris master control switcher.

All source management and switching was made possible through ChannelMaker's plugins for each individual hardware/software in a 'project' configuration that selects all the relevant controllers and then coordinates each one via a central command to each peripheral in real-time as the channel plays out.

SOURCE: SOI TV

Multicultural Social Media: Reaching to Diverse Communities

April 23, 2012 | by Chanin Ballance

There is a growing number of ethnic communities that use social media to obtain information and share experiences on topics that directly affect their buying decisions and lives – from purchasing a car to making health care choices. In fact, a recent survey put out by the Florida State University Center for Hispanic Marketing Communication indicates that emerging minorities visit social networking sites more frequently than non-Hispanic whites.

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Nielsen Finds U.S. Hispanics Tops In Mobile, Social Activity

April 20, 2012 | by Sarah Perez

A new report from Nielsen this morning delves into the mobile and social behavior of U.S. Hispanic consumers, finding they’re highly engaged in their usage of smartphones, online video, social networking and other types of entertainment. According to the study, Hispanics outpace all over ethnic groups in mobile downloads of music and photos, and are more likely to watch video online and on the their mobile phones than others.

Specifically, Nielsen says that Hispanic video viewers are 68% more likely than non-Hispanic White viewers to watch video on the Internet, and 20% more likely to watch video on their mobile phone.

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Hispanics Use Social Media More - But Share Less

April 13, 2012 | by Erik Sass

The alleged “digital divide” notwithstanding, U.S. Hispanics are enthusiastic users of social media, according to a new survey of 650 online Hispanic adults by uSamp -- but they’re also more cautious about the information they share online, the same survey found.

There’s no question the online Hispanics surveyed by uSamp hold an edge in social media adoption: 90% of respondents are on Facebook, compared to 81% of the general online population. Meanwhile 57% of Hispanics use YouTube, compared to 46% of non-Hispanics. Interestingly 47% of online Hispanics say they use Google+ compared to just 18% for the general online population.

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Latin Americans Heavily Engaged in Social Networking

A new report from comScore Inc. (Nasdaq: SCOR) highlights key digital trends in Latin America during the past year and how businesses might capitalize on the region's burgeoning digital economy.

The report, 2012 Latin America Digital Future in Focus, examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year.

"2011 was an extraordinary year for digital media in Latin America as more people than ever before went online and began adopting behaviors like social networking and watching online video with increasing frequency," Alejandro Fosk, comScore senior vice president for Latin America, said. 


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Facebook vs. Google in Latin America. Strike 2!

March 15, 2012 | by Ricardo Geromel


Facebook has adopted a very aggressive strategy to gain market share in Latin America. In February 2011, the social network hired Alexandre Hohagen,Google’s main executive in Brazil at that time. Six months later, in August 2011, Facebook surpassed Orkut, owned by Google, in numbers of users for the first time in Brazil. This week, Facebook has announced it will open a new office in Buenos Aires. The CEO will be Alexander Zuzenberg, former commercial director of Google Argentina. 


Zuzenberg is joining Facebook this month. The local press could make an analogy to soccer to explain what Facebook move means. Zuzenberg leaving Google to Facebook would be somehow similar to Lionel Messimoving from Barcelona FC to Real Madrid FC. (If you don’t like this analogy, forgive me, go to the end of the post, oh! and enjoy the picture posted). 


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Online Communities Connect Brands with Hispanic Consumers

March 08, 2012 | by Erik Sass


One of social media’s most useful applications is for market intelligence, canvassing what consumers think about brands and their competitors. Meanwhile advertisers are increasingly interested in the attitudes, perceptions, and consumption patterns of Hispanic consumers -- easily the fastest-growing ethnic group and market segment in the U.S. today. It was only a matter of time, therefore, before someone created online communities focusing on Hispanics to serve as consumer panels for market research. In fact, two new ones just launched in the last week alone.

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Hispanics More Active on Social Media than Other Ethnicities

US Hispanics are more active on social media than the average US internet user, and are logging in more frequently to a wider variety of social sites.

The February 2012 “American Pulse Survey” from BIGinsight of US adult internet usage found that, while greater percentages of black internet users spent larger blocks of time online than the other groups studied, Hispanic internet users spent more of their online time on social media sites.

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Where in the World Are the Hottest Social Networking Countries?

While several US-based sites like Facebook and Twitter might get most of the publicity, social networking is a worldwide phenomenon that eMarketer predicts will encompass nearly 1.5 billion internet users by the end of this year.


As of December 2011, eMarketer estimates, just over 1.2 billion people around the world used social networking sites at least once per month. That represented 23.1% growth over 2010, and double-digit growth will continue throughout eMarketer’s forecast period, though the rate of change will decrease as the market matures.


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Chimichanga-Gate Spurs Hispanic Group's Facebook Ads

Feb 16, 2012 | by Kate Kaye

Yesterday a controversial tweet made by President Barack Obama's reelection campaign manager had the Twittersphere buzzing. Today the center right-leaning Hispanic Leadership Network has seized on "chimichanga–gate," and is testing a new form of Facebook targeting to get its message out to Hispanics.

"Stop the Insults!" declares an ad running in English and Spanish on Facebook. Along with similar display ads running in Google's network, the ads are targeted to independent and conservative Hispanic voters in states with large Hispanic populations - Colorado, Florida, Nevada, and New Mexico. The ad continues, "Demand Obama apologize for his Campaign Manager's insulting and condescending remarks about Hispanics. Sign Today."

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Virtual Love: St Valentine on the Web

Feb 14, 2012 | by Silvina Moschini

The legend goes that in Imperial Rome, professional soldiers were prohibited from marrying. Nevertheless, a priest called Valentine wed the soldiers that guarded the borders in secret. Emperor Claudius II of Rome, seeing the refusal of those recently married to separate, decreed the prohibition of marriage under pain of death and sentenced Valentine to be whipped, stoned and beheaded. The sentence was carried out on 14 February, 270 AD.

Neither Claudius nor Valentine could have imagined that many years later, love, the sentiment that led  them to confront each other to the death, would be celebrated in Valentine’s name and with Internet as an ally.

Giving presents

According to a study carried out by the National Retail Federation and eMarketeer, it is predicted that this Valentine’s Day, $17 million will be spent in the United States alone.

Of this sum, 20% will be spent on buying presents online. The truth is that, believe it or not, it is men who spend more on Valentine’s Day, more than double the amount that women spend on their partners. The investigation also discovered that those who spend more time celebrating the day are those aged between 25 and 34, closely followed by teenagers. As people get older the amount of time spent celebrating the festivity decreases.

But, it seems that it isn’t necessary to buy things online for our present to be linked to web technology. Numerous greetings cards have been creatively designed so as not to forget the 2.0 world.

From the famous “Like” on Facebook to the declaration of love on the social network of the 140 characters, or the extreme attention lavished on our mobile phones these days, these are just some of the many ideas to link Valentine’s Day with the online world.

All these applications have become an important part of our lives and they can’t be forgotten during the St Valentine’s Day celebrations.

Valentine v Claudius II: The Virtual Battle

The truth is, if we are interested in finding out about the impact of St Valentine on the web, we have to take a look at the repercussions that those in love give it (or not) on the social networks. That’s why in 2011, Vipnet360 carried out a study on the impact that the day of love generates on the different platforms. Being in love is incredibly popular and we are engulfed by a wave of cupids, hearts, adverts and news all over the place. But the social networks, with their democratizing profile, allow us to see the two sides of the story.

According to the study, of the 246 pages dedicated to St Valentine on Facebook, 77 are against the celebrations. Are they just a minority? No. Taking into account the number of followers, we can see that there are approximately 135,000 sceptics as regards the festivity against 44,000 fans of Valentine’s Day. Among the principal motives, those who put themselves in the place of Emperor Claudius II state they are tired of the wave of advertising referring to Valentine’s Day, as is the case of the group called “Less St Valentine and more St Ballantines”. But, it seems there aren’t only people against the day on the biggest social network. Groups such as “I’m single and I still celebrate Valentine’s Day” come accompanied with tips for alternative plans for those who don’t have a valentine, and have attracted a  great number of followers, which converts Valentine’s Day into the day of love above all things.

On Twitter, there’s no doubt about it: love wins. The Vipnet study affirms that during 2011, two tweets per minute were made during the days after St Valentine’s Day, generating five comments in favour for each one against the festivity. YouTube isn’t going to be left out, in the past year, 34 Valentine’s Day craft-making tutorials have been uploaded, which have been seen 382,000 times. The content is varied and the number of visits rises as the great day draws nearer.

For now, in the fight between Valentine and Claudius, it appears that love is still winning, in spite of the resistance of the sceptics. And now the patron saint of lovers has an ideal ally: the online sociability tools, that have become the fastest messenger of our time.

About Silvina Moschini

Silvina Moschini is CEO and Founder of Intuic | The Social Media Agency. Expert in Social Media Marketing and Online Visibility, she is frequently invited to give her opinions in prestigious media such as CNN. Born in Argentina, Silvina has developed an important career in businesses in the communication field such as Visa International, Compaq Computer Corporation and Patgon.com. This leads her to travel around the world constantly and establish herself in cities such as Miami and Barcelona.

About Intuic:
INTUIC | The Social Media Agency is a multinational interactive marketing agency specializing in online visibility and social media. It was founded in 2003 by Silvina Moschini as part of KMGi, the award-winning online visibility corporate group that includes KMGi Studios, Wikiexperts.us, Publicity Guaranteed, The Syndicated News, and All Online Advertisers.
INTUIC is positioned in the market as an innovative and cutting-edge agency, with the knowledge and experience needed to develop holistic and interactive marketing and communication campaigns. It has offices in Mexico, Argentina, USA, Italy, Spain, and England, with significant support in five additional locations. www.intuic.com
 

SOURCE: Intuic

Gorton's Seafood launches Hispanic microsite as resource for Spanish-speaking consumers

Gloucester, Mass. (PRWEB) February 13, 2012 - Spanish-speaking seafood consumers now have a new resource to assist them in finding ways to get seafood on their plates twice a week, in accordance with the USDA’s MyPlate dietary guidelines. Gorton’s Seafood has launched a new Spanish-language microsite, GortonsEnEspanol.com, which features information about the company, its products, and family-pleasing recipes, as well as access to English coupons and electronic newsletters. 

The new site expands on the company’s outreach to the Hispanic population in the U.S., deemed by the U.S. Census Bureau as being the nation’s largest ethnic group. In addition to the website, the company has also been working with Sylvia Melendez-Klinger, licensed and registered dietitian and founder of Hispanic Food Communications, to develop recipes with Latin flavor using Gorton’s products.

“We’re delighted to launch this new site as a resource for Spanish-speaking families,” said Zach Soolman, Gorton’s Director of Consumer Marketing. “We want the Hispanic community to recognize Gorton’s as a resource for providing families a wide range of delicious, nutritious seafood meals.” 

Several of the recipes featured on the new microsite were developed by Melendez-Klinger, including Tilapia with Garlic and Tomatillo Salsa, Mini Tostadas with Guacamole and Shrimp, and Grilled Tilapia with Citrus Salsa. In addition, consumers can click back to Gorton's Recipe Galley, which features hundreds more recipes in English. Some of these recipes are made with Gorton’s new product, Skillet Crisp Tilapia, which is available in select markets across the United States now and will be available nationally by March. Skillet Crisp is made for your stovetop--which, according to research is a preferred cooking method for many Hispanics--and has a favorable nutritional profile. Skillet Crisp Tilapia starts with 5 Star Tilapia®, quality inspected and selected for the mildest, flakiest fillets, then is lightly coated with real herbs and spices. It is an excellent source of protein, contains natural Omega-3 and no MSG or artificial colors or flavors. Lightly coated for more fish in every bite, Skillet Crisp has less coating and therefore over 25% less fat, calories and sodium per serving versus traditional battered fillets, making it an excellent choice to incorporate into the menu.

“Weight-related health problems are on the rise in the Hispanic population,” says Melendez-Klinger. “Working seafood into your diet is a great way to get lean proteins and increase your intake of Omega-3, fatty acids that are essential for optimum health. Gorton’s has so many tasty products with healthy nutritional profiles, like All Natural Grilled Fillets, Grilled Shrimp and—one of my new favorites—Skillet Crisp Tilapia. There are so many delicious Latin-inspired dishes that can be made with these products and I’m so excited for the Hispanic community to visit Gorton’s new Hispanic microsite and try them out.”

Gorton's offers downloadable coupons and a free digital newsletter that provides monthly recipes and coupon offers. In addition, Gorton’s Seafood is on Facebook and Twitter where consumers may connect with the brand in social media and be the first to hear about news, contest announcements and special promotions. In addition to the extensive recipe section on gortons.com, the Gorton’s Goodness section of the website offers consumers more information about the health benefits of seafood, along with more tips for how to incorporate seafood into their diets on a regular basis. 

About Gorton's Seafood

Founded in 1849, Gorton's is one of America's oldest continuously operating companies. Headquartered in Gloucester, Massachusetts, Gorton's continues to be the innovative leader in the seafood industry. Gorton's full line of frozen seafood products includes Breaded and Battered Fish Sticks and Fillets, Grilled Fillets, including Tilapia and Salmon, Premium Fillets, Grilled Shrimp, Flavored Fillets, Tenders, and Popcorn Shrimp. Gorton's products are available nationwide in better independent and chain grocery stores. Gorton's proudly stands behind its products with its "Trust the Fisherman Guarantee," which represents an unwavering commitment for over 160 years to providing the best-tasting, highest quality seafood meals. The Gorton's Fisherman, in his yellow slicker and rain hat, has become an icon symbolizing this commitment. For more information, please visit http://www.gortons.com or call 1-800-222-6846.

SOURCE: Gorton´s Seafood

Hector Castillo to lead social media efforts for holaciudad.com

MIAMI, Feb. 10, 2012 /PRNewswire-USNewswire/ -- holaciudad.com announced that Hector Castillo has been hired as the Digital Social Media Marketing Manager, a newly created position, for the hyper-local Spanish-language web portal. Castillo is a social media expert with experience in the broadcast world. He previously managed the digital extensions for HBO Latin America's programming, where he was successful in building out a mobile application for HBO Max. He is based in Miami under the leadership of Blanca Recio-Martinez, holaciudad.com's General Manager.

Castillo is well known in South Florida's advertising community for his contributions to the local ADFed Chapter, serving as Educational Chair to Miami's Ad2 (Young Professional Chapter of American Advertising Federation). He received a Bachelor of Arts in Advertising from Miami International University of Art & Design (MIU) where he served as the President of AdFedMIU. Castillo was a pioneer in growing the digital community at MIU, introducing a vast range of social and digital applications for students and faculty. He worked as Community Manager for MIU, growing their social media following and exceeding penetration targets. He also managed their search engine optimization and has succeeded in the SEO world by providing consulting services to several small to midsized sites.

"Hector will be responsible for expanding and developing holaciudad.com's social media presence. He is extremely talented and we are excited to further engage our digital audience and expand our connection to Spanish-language social media users," commented Blanca Recio-Martinez. 

About holaciudad.com

holaciudad.com is an engaging and hyper-local Spanish-language web portal owned by ZGS Communications. The websites feature local news and current events, as well as information about entertainment, lifestyle, finance, and sports. The interactive portals include local event calendars, area guides, classifieds and city search engines. holaciudad.com is a dynamic platform providing Hispanics with culturally relevant local content. ZGS's digital division is actively involved in the communities it serves providing a unique experience for users. 

About ZGS Communications

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia, that owns or operates 13 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network. The television stations are located in Boston, El Paso, Fresno, Ft. Myers-Naples, Hartford, Orlando, Philadelphia, Providence, Richmond, San Antonio,Springfield, MA, Tampa, and Washington, DC. In addition, ZGS owns three Spanish-language radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com, which features local news, community information and resources, and city guides. For nearly three decades ZGS has been a leader in Spanish-language media with a profound commitment to service, community, local programming, and the celebration of Hispanic heritage.

SOURCE: ZGS Communications

nuvoTV partners with Ooyala to deliver English-speaking Latino viewers a premium multi-platform social viewing experience

LOS ANGELES & MOUNTAIN VIEW, Calif., Jan 30, 2012 (BUSINESS WIRE) -- nuvoTV, the only English-language Latino entertainment television network, and Ooyala, the leading provider of digital video technology, services and analytics, have partnered to launch an innovative marketing campaign through which cross-device, social TV experiences increase viewership and drive overall fan engagement for hit shows like Operation: Osmin and others.

Debuting earlier this month, nuvoTV delivered the first-ever multi-platform launch of a season premier both on-air and on Facebook with the first episode of the new season of Operation: Osmin. Using an interactive Facebook app and"Ooyala's personalized viewing experiences optimized for multiple devices and platforms give us a strong marketing platform to drive significant audience growth and engagement," said Rafe Oller, senior vice president of marketing for nuvoTV. "Combined with the deep level of consumer insights we get from Ooyala's analytics, we're now able to deliver the best personal viewing experience anywhere."

"This is a great step forward for social television," said Bismarck Lepe, co-founder and president of Ooyala. "nuvoTV's innovative strategy underscores the tremendous power and potential of multi-platform, cross-device viewing. The convergence of digital video and social this year will enable networks to inspire deeper and more interactive engagement with their content."

"Ooyala technology is enabling us to harness the power of social networks for promoting our content throughout the season and grow leadership in our demographic," Oller added. "Broader, quality exposure to programming is critical, but it is only part of the equation. You need to engage viewers on a personal level and create an emotional connection with your program's brand."

About Ooyala

Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased revenue from video. Ooyala serves hundreds of global media companies and consumer brands including Dell, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group, Vans, Whole Foods and Yahoo! Japan. For more information visit www.ooyala.com or connect on Facebook and LinkedIn, follow @Ooyala on Twitter and read our blog.

About nuvoTV

nuvoTV is the first and only English-language television network created for American Bi-Cultural Latinos 18-49.

Vibrant. Bold. Driven. nuvoTV embodies the spirit and lifestyle of today's Bi-Cultural Latino. From lifestyle and comedy to music and movies, nuvoTV's unique line-up consists of 70% original programming all shot in high-definition.

nuvoTV is available in major markets including Los Angeles, New York, Miami, Chicago and San Francisco/Bay Area, as well as all of the top 15 Hispanic DMAs. Major distribution partners include AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FiOS.

SOURCE: Ooyala

Social media use by Hispanic Americans grows 38% in one year

Jan 26, 2012 | by Marissa McNaughton

A recent report by 360i Digital Connections examines Hispanic digital influence, and how the rapid growth of the US Hispanic population presents an opportunity to reach a “dynamic and engaged audience” with “ever-increasing purchasing power.” The report also looks at the challenge of “understanding the cultural nuances” of a population with unique digital behaviors.

Between 2000 and 2010, the Hispanic population accounted for more than half of the US’s population increase. Their economic influence doubled from $212 billion in 2000 to $978 billion in 2009, and is expected to reach approximately $1.3 trillion in 2014. According to the report, moving into digital media is an “effortless extension” of cultural habits centered around “living extremely social lives filled with family and friends.”

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Can social media reveal your race? US program targets Hispanics

Jan 25, 2012 | by Tom Foremski

Dana Oshiro, publishing analyst at advertising network NetShelter, poses an interesting question: “How do you determine race and ethnicity online? “

This question arose from her recent attendance at the White House Hispanic Community Action Summit in San Jose, CA where plans were discussed on how to use social media and online marketing to target the Hispanic population. The goal is to offer programs that will raise the number of Hispanic students in colleges by 4.5 million over the next ten years. 

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Telemundo takes social TV strategy to next level with new novela 'Relaciones Peligrosas'

Jan 24, 2012 | by Georg Szalai

NEW YORK - NBCUniversal's Telemundo Media is looking to make 2012 a banner year for its social media strategy with its latest original telenovela, Relaciones Peligrosas, being its biggest effort ever.

The Spanish-language media company's Telemundo broadcast network is integrating Twitter in new ways into the drama, which premieres on Tuesday at 10pm, and also using Facebook and YouTube to engage viewers.

One innovative approach will see 16 “character” Twitter handles, managed by the Telemundo social media team, send nightly tweets live during both the East and West Coast broadcasts of the show. The content of the tweets will relate directly to on-air events as they were prepared by the writing team of the novela.

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Leading Latino social media industry news platform Hispanicize.com relaunches and appoints Editorial Director

MIAMI, FL, Jan 23, 2012 (MARKETWIRE via COMTEX) -- Hispanicize.com, the nation's leading news and industry insights platform about Latino social media trends in technology, marketing, entertainment and media, has relaunched its website with expanded coverage and the appointment of Bill Gato as editorial director.

As part of its major redesign, Hispanicize.com, the editorial content division of Hispanicize, LLC, will produce more original news, multimedia stories, interviews with industry leaders, technology features and reviews.

"Beginning with today's relaunch, we will work even harder to chronicle the trends and trendsetters that use social media to influence Latinos and multicultural audiences in media, marketing, entertainment, blogging, technology and social affairs," said Cristy Clavijo-Kish, CEO of Hispanicize, LLC. "This robust platform will strive to be inclusive of the many entrepreneurs, leaders, companies and voices that together comprise the world of Hispanic/multicultural social media."

Coinciding with the web site's overhaul is also the appointment of digital marketing entrepreneur, marketing consultant and award-winning journalist Bill Gato to the post of editorial director. Gato is also the former president and co-founder of Hispanic Digital Network (HDN), the first national network of Hispanic newspapers and magazines online now owned by PR Newswire.

"Bill is an outstanding talent who is well respected in the Hispanic digital media space and has the unique combination of entrepreneur and journalist needed for this post," said Clavijo-Kish, a former business partner of Gato's at HDN and its sister company Hispanic PR Wire.

The new Hispanicize.com will continue to feature stories from longtime contributing blogger/entrepreneur Michele Ruiz and PR professional Natalia Flores while adding more posts from other industry thought leaders.

The new Hispanicize.com also will include:

News: This includes news about new Latino or multicultural Facebook programs, Twitter initiatives, executive job appointments, marketing account wins, technological breakthroughs and more.

Start-Up Latino: Content from this new category is to feature a wide variety of stories of particular interest to Latino entrepreneurs and start ups. This will underscore one of Hispanicize's key educational goals for entrepreneurs.

How To Stories and Videos: A new key content category on Hispanicize.com is the "How To" content. This category will focus on social media stories that are step-by-step and intended to support the growing Hispanicize blogger network. Case studies will be highlighted as part of the series.

Research: The Hispanicize team will devote more focus to developing credible research that illustrates the impact and growth of Latino social media programs, issues, and more across many disciplines.

Tutorials/Webinars: Hispanicize.com will continue with its tradition of creating industry-leading webinars and tutorials that demystify how to conduct social media programs.

Latino Blogger News: These blogger news roundups will spotlight the projects, campaigns and initiatives involving Latino and multicultural bloggers.

About Hispanicize, LLC

Co-headquartered in Miami and New York, Hispanicize (#Hispz) is one of the leading Latino social media platforms in the United States. The Hispanicize brand consists of: 1. social media editorial content (Hispanicize.com), 2. digital communications services and 3. the annual Hispanicize Latino trends event.

Hispanicize.com, the editorial division of the company, is the nation's leading news and industry insights platform about Latino social media trends in technology, marketing, entertainment and media.

Through its Hispanicize digital services division and ownership stake in Being Latino (#BeLatino) and Latina Mom Bloggers (#LatinaMoms), Hispanicize offers marketers a 360-degree digital solution for their Latino social media initiatives. Hispanicize services include Latino social media influencer programs, branded Twitter parties, Facebook community initiatives, Facebook advertising, blog ambassadorships, research, blog product reviews, conferences and much more.

The annual Hispanicize event, held every April in Miami, is nationally recognized as the annual event for Latino trends and newsmakers in social media, marketing, entertainment and innovation. Hispanicize 2012 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices.

To connect with the latest Hispanicize updates visit Hispanicize.com, the Facebook fan page via http://www.facebook.com/hispanicize , the Twitter handle @Hispanicize or the hashtag #hispz.

SOURCE: Hispanicize, LLC

Nissan social media growth & engagement outpaces industry competition

FRANKLIN, Tenn., Jan. 18, 2012 /PRNewswire via COMTEX/ -- Celebrating success on the brand's social media channels, Nissan North America recognized how important tools like Twitter, Facebook and YouTube have become to build brand loyalty, engage directly with consumers and generate website click-throughs. Nissan credits the recent achievements for being responsive to the communities and offering what they've wanted: car enthusiasm and exclusive access inside the brand.

Top Brand on Twitter

As reported in Mashable(1) last week, Nissan ranked #8 on list of Top 15 Brands on Twitter for 2011 as indexed by HootSuite(2). The recognition aligns the company, the only in the automotive industry on the list, with top social media players including Twitter itself, Apple and Nike. Nissan currently converses with more than 75,000 Twitter followers combined, across accounts for the brand @NissanNews and vehicle models @NissanVersa, @NissanJuke, @NissanQuest and @NissanLEAF.

"Nissan is proud to be earning recognition among such recognized leaders in the space," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. "We look forward to using this momentum to lead our new product launch efforts in the months to come."

Facebook Community Exceeds 500,000

Nissan proudly crossed the threshold into a half million likes on the brand's Facebook page at Facebook.com/Nissan. The growth, predominantly organic, took a jump with the all-new Pathfinder Concept revealed on the Facebook page in series of videos during the North American International Auto Show.

Among closest industry competitors, Nissan leads in Facebook page growth over past three months by more than 10 percent(3). More importantly for the brand, Nissan also leads in the interactions per fan, clearly fostering an engaged community.

"It is not just about the most number of fans for us," said Erich Marx, Director of Social Media and Interactive Media. "While we hope to continue our growth, we are more interested in the engagement; the interactions the fans have with the content we share. We want to use social media in one of the best ways possible: a two-way communication with potential and current customers."

Among those customers, Nissan recognized the importance of this social media channel within the Hispanic community and launched a Spanish-language Facebook page to connect with the Latino community at Facebook.com/NissanEspanol. Nissan also manages active Facebook communities for individual models including: LEAF, Altima, cube, JUKE, Quest, Versa and Nissan Performance (including Z and GT-R).

YouTube Surpasses 10 Million Views

The YouTube.com/NissanUSA channel also celebrated a numeric milestone with ten million views. Although newer on the channel compared to competitors, Nissan has earned more views in a shorter amount of time which the brand attributes to the content, media focus, search strategy and strategy of integrating the same video content on NissanUSA.com website and Facebook pages.

Launched Google+ Presence

While Facebook, Twitter and YouTube continue to drive most-active users in the social sphere, Nissan also launched a Google+ channel to participate on the new channel. Nissan is testing what different types of content the audience wants and expects on Google+, such as introducing a moving GIF image with the iconic GT-R.

Nissan North America founded a dedicated social media presence in fall 2009, enjoying solid growth by mainly organic means due to devoted fans. Nissan North America is supported by Omnicom Agencies Zocalo Group, TBWA/Chiat Day and Team Ignition for social media support.

About Nissan North America

In North America, Nissan's operations include automotive styling, design, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 and 2011 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information about Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.Infiniti.com .

About Nissan

Nissan Motor Co., Ltd., Japan's second largest Japanese automotive company by volume, is headquartered in Yokohama, Japan and is an integral pillar of the Renault-Nissan Alliance. Operating with more than 150,000 employees globally, Nissan provided customers with more than 4 million vehicles in 2010.

With a strong commitment to developing exciting and innovative products for all, Nissan delivers a comprehensive range of fuel-efficient and low-emissions vehicles under the Nissan and Infiniti brands.

A pioneer in zero emission mobility, Nissan made history with the introduction of the Nissan LEAF, the first affordable, mass-market, pure-electric vehicle and winner of numerous international accolades including the prestigious 2011 European Car of the Year award.

For more information on our products, services and commitment to Sustainable Mobility, visit our website at http://www.nissan-global.com/EN/ .

(1) Mashable, The Top Brands on Twitter in 2011 [Infographic]. January 10, 2012 from http://mashable.com/2012/01/10/top-brands-twitter/

(2) HootSuite. Twitter 2011 Trends from What the Trend: Part 2 featuring Brands and Hashtags. January 10, 2012 from http://blog.hootsuite.com/twitter-2011/

(3) According to Conversocial Facebook Page Profiler Interactions per thousand fans (IPM) metric

SOURCE: Nissan North America

LosTweens.com launches to help raise kids in a 'diverse World'

Jan 17, 2012

A new interactive website--LosTweens.com--launched recently to help parents of diverse backgrounds raise multicultural children ages 7 to 12.

"As a Latina mom I realize that this is the age where any cultural links I attempt to establish outside the 'norm' will be most challenged," writes co-founder Cristy Clavijo-Kish. "If you don't focus on schoolwork, friends, coolness, discipline, spirituality (the list goes on) AND culture- the teen years certainly will not be the place to start emphasizing its importance ... I can support my child's learning to have an open mind if I anchor my efforts through presenting cultural understanding- starting with my own."

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impreMedia introduces a multimedia redesign of all of its websites

LOS ANGELES, Jan 12, 2012 (BUSINESS WIRE) -- impreMedia, the leading Hispanic news and information company, announced today the relaunch of its websites with improved content, navigation and multimedia features.

Among the improvements consumers will find more content updated every four minutes, enhanced video offerings, deep content channels based on user interests, more social engagement tools, photo galleries, local guides, coupons and advertising offers, weather and traffic information, as well as enhanced capabilities for mobile users.

The redesign comes after a year of tremendous growth in audience and engagement across all impreMedia properties. The full network of sites showed a 191% increase in unique visitors over the past year.

"We have made substantial progress over the past year, and this relaunch should result in increased traffic, time on site and user engagement," stated Monica Lozano, CEO of impreMedia. "It will also provide advertisers with the opportunity to better reach our target Hispanic audiences."

Advertisers will have increased opportunity to reach customers based on their desired profiles through behavioral targeting tools and social media.

As part of the relaunch, impreMedia will introduce their election site "Voto 2012" which includes candidate profiles, special features, breaking news, statistics, opinion and commentary, blogs, and daily polling. In addition, impreMedia is collaborating with Latino Decisions on national voter surveys throughout the year and is organizing town halls in key swing states in partnership with NALEO.

impreMedia is heavily promoting the new websites through billboards, bus sides, radio, social media, web campaign, and its own print and online properties.

impreMedia.com will serve as the national gateway to its local brands that include: www.laopinion.com , www.eldiariony.com , www.laraza.com , www.laprensafl.com , www.elmensajero.com , www.rumbotx.com , and www.vistamagazine.com .

About impreMedia

impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines. Twenty-five percent of U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinion in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.net .

impreMedia's websites include: www.impremedia.com , www.laopinion.com , www.eldiariony.com , www.hoynyc.com , www.laraza.com , www.laprensafl.com , www.elmensajero.com , www.rumbotx.com , www.vistamagazine.com , and www.contigola.com and www.lavibra.com .

SOURCE: impreMedia

Social media winners and losers 2011

By: Silvina Moschini, CEO & Founder Intuic | The Social Media Agency

There are hundreds of online networks. Many of them are niche networks, others are massive; some are exclusive, others are open to any user. Day by day, new platforms appear, each with an original proposal promising to revolutionize the online social world. A few succeed; most of them fail before they even begin. Here is a brief review of the Internet’s winners and losers during 2011.

The big winner: Twitter

The crown this year goes to Twitter, the microblogging social network that, according to comScore, has doubled its users since 2010. Part of this surge was due to online interest in following natural, political, and social dramas such as the tragedy in Japan, the Middle Eastern uprisings and European protests, and the British royal wedding. Twitter proved itself ideal for getting dynamic, first-hand information in real time. Despite its noteworthy growth and popularity, however, the platform keeps evolving: last month it launched a new design that promises to be simpler, encouraging those who are not using Twitter to join the experience.

The big question: Facebook

Yes, with 800 million users, Facebook is the dominant social network. The platform created by Mark Zuckerberg continues its amazing growth in markets such as Latin America. In fact, according to comScore, this is the region of Facebook’s strongest development. But in other markets, such as the United States, Facebook is beginning to stagnate. The numbers provided by Inside Facebook are clear: the company went from 155.2 million users in the US at the beginning of May to 149.4 at the end of that month, a 5.82% drop. A certain degree of maturity and user anxiety about information security are threats that the current social media queen will have to answer in the near future.

During 2011, Facebook offered some innovation in its look and the way it presented updates, but it did not make any changes that qualified as “revolutionary.” Going into 2012, the company is counting on a new wall that will radically change the current look of the platform, giving more importance to videos and pictures. The million-dollar question is this: Can Facebook continue to grow and attract users, or it will begin to lose ground to its competitors?

The promise: Google+

The most promising tool is Google+, launched at mid-year. Google’s social network, it has already achieved almost 44 million users in just a few months. With this platform, the company expects to generate a new kind of social search, where Internet users’ interactions on the network will influence directly the results delivered by the browser. But to be effective, Google+ must reach a users’ base of critical size. Its growth to date is important, but it still isn’t a threat for giants like Facebook. There is no doubt that 2012 will be a vital year for determining whether Google’s application can become a reality or whether it will remain a promise.

Fallen soldiers

In the online universe, there are more failures than successes. Nobody seems to remember the first kind of effort, except in cases where great expectations were generated but not realized. A prime example of a promise that did not grow enough is Quora. The questions and answers social network was born at the end of 2009, with a functioning structure that allowed membership by invitation only. This promised to turn it into a very effective tool for finding users with specific and specialized knowledge, adding value in comparison with other platforms such as Yahoo Answers. At the beginning of 2011, many of us wondered if Quora was going to be the next big startup, but halfway there, the network seemed to lose strength.

Another platform that has not fulfilled expectations for 2011 is Diaspora. The open source social network project, with strict security and privacy rules, was to put its code at the community’s disposal with the objective of optimizing and improving it. The platform seems not to have launched, though, and its destiny is unknown.

Innovation, simplicity, and impact are some of the characteristics a social network needs if it is to stand out from the crowd and occupy a prominent place online. The capacity to change, adapt, and improve continuously is another element of success in the world of social media. This year ends with winners and losers and promises. In 2012, the web will show us new projects that will change the way we relate, communicate, and spend online.

About Intuic

INTUIC | The Social Media Agency is a multinational interactive marketing agency specializing in online visibility and social media. It was founded in 2003 by Silvina Moschini as part of KMGi, the award-winning online visibility corporate group that includes KMGi Studios, Wikiexperts.us, Publicity Guaranteed, The Syndicated News, and All Online Advertisers.

INTUIC is positioned in the market as an innovative and cutting-edge agency, with the knowledge and experience needed to develop holistic and interactive marketing and communication campaigns. It has offices in Mexico, Argentina, USA, Italy, Spain, and England, with significant support in five additional locations.

e.lifeMonitor launches in US as the first free iPad app monitoring brand presence

Boston, MA, December 30, 2011 --(PR.com)-- Social Media Monitoring Beyond Automation: The Value is in the Human Analysis

Real, human analysis is needed beyond automated software and tools and e.lifeMonitor is the first free iPad app monitoring brand presence E.life, the leading company in South America, Spain and Portugal in the field of market intelligence, monitoring and analysis of social media for brands, products and services – has launched e.lifeMonitor in the U.S., a free iPad app that monitors the presence of brands on Twitter. The app is already available for the iPad, and will soon be ready for tablets using other operating systems. The app will also shortly be extended to monitor brand presence on Facebook and other social networks.

Jairson Vitorino, Chief Technical Officer at E.life said: “The decision to choose Apple’s tablet as our application’s launch platform wasn’t simply by chance. Until now, there has been no similar app for sale in the iPad app store.”

In addition, E.lifeMonitor offers brands access to a group of trained analysts who are social media specialists. These analysts provide market intelligence reports based on a proven method, E.life’s own customized tools, and their own experience and knowledge. Each report is unique and is offered as an added-value service for an additional monthly fee.

e.lifeMonitor includes six types of reports: top users ranked by followers, locations, top retweets, top terms and daily volume charting. Users can register up to three brands and compare their tweet presence. As an option, "negative" or "positive" terms can be used to track sentiment. For corporate users of e.lifeMonitor app, E.life is giving away 500 free trials of their Tweetmeter web-based system.

Brands and social media: The importance of analysis

Software is an essential ally in monitoring social networks. These tools include quality graphics, real-time reporting and even automated analysis of users’ opinions about brands, but social media managers can feel overwhelmed by the amount of data they receive.

“The benefits of automatic software solutions have been exaggerated. It takes an enormous amount of time to debug the data, correctly analyze and interpret the data, and create valuable summary reports for marketing directors and brand managers who want to decide their future social media strategy,” points out Vitorino. “Our competitors are wholly-focused on the tools. Without a human behind them, tools do not offer true market intelligence. We offer e.lifeMonitor for free for iPad because what really matters is the service. Software and data without intelligent analysis have no positive effect on a company’s social media strategy, and might even end up taking them in the wrong direction,” added Jairson Vitorino.

To download the e.lifeMonitor app for free, visit iTunes and search for e.lifemonitor under the "social networking" category.

SOURCE e.lifemonitor

Report confirms social media explosion in Latin America

Dec 22, 2011 | by Adam Daley

comScore, Inc. released a report Thursday analyzing the current state of social networking activity around the globe, and found that Latin American countries dominate the top 10 global markets when ranked by average social networking hours per visitor in October 2011.

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Companies worldwide plan to increase social media marketing

Dec 13, 2011

Social media is becoming an important part of business around the world, and companies in many regions are planning to increase their use of it in the coming months.

For its “International Business Report,” Grant Thornton LLP spoke to senior executives from across the globe in August and September 2011 to determine how their companies used social media.

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Ticket to growth: social media optimal for small businesses

Dec 13, 2011 | by Rebecca Villaneda

Facebook pages and Twitter accounts are no longer optional. Actions such as "like," "hashtag," "follow" and "check-in" are golden tickets to a business owner.

They are part of the growing lingo of social media, which has become an essential marketing tool in growing a business.

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Latinos love social media and we're good at it!

Dec 02, 2011 | by Monique Frausto

With cell phone cameras recording and photos being taken of the Los Angeles Police Department's every move, hundreds were evicted from City Hall. All while Occupy L.A. protesters chanted "The whole world is watching! The whole world is watching!" I've never heard such truer words.

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Walmart unleashes Shopycat holiday gift finder

SAN BRUNO, Calif., Dec. 1, 2011 /PRNewswire-HISPANIC PR WIRE/ -- Walmart today announced the launch of Shopycat, the first social shopping app from its recently-formed @WalmartLabs unit. Shopycat gives Facebook's 800 million users the ability to quickly find gifts for friends and family based on their tastes and interests as they rush to finish their holiday shopping. The app uses social data to recommend items from Walmart.com, Walmart stores and other sites including RedEnvelope, Barnes & Noble and ThinkGeek.

Shopycat is designed to trigger gift ideas for friends ranging from music, books and movies to games and electronics, making gifting more fun and saving on time and the pressures of discovering the perfect gift. A friend who might have shared interests in the movie "Super 8," yoga and parenting, will have Shopycat recommend an exclusive edition of the movie, a fashionable yoga mat tote bag and a book on scream-free parenting. For people who are not active on Facebook with their likes and interests, Shopycat will recommend gift cards from Walmart.com as well as iTunes, Starbucks and Zynga. 

"As human beings, we are inherently social and shopping is one of the most social activities we engage in. Our vision is to delight consumers and Shopycat is a first step in that direction with social and shopping coming together on the scale of Walmart," said Venky Harinarayan, senior vice president of Walmart Global eCommerce and co-founder of @WalmartLabs. "At Walmart, we see social commerce fueling the next generation of e-commerce where online and retail stores bring a continuous shopping experience to millions of users. We plan to continue experimenting with products as we build new social apps over the coming year."

Shopycat Features

Shopycat is based on @WalmartLabs' Social Genome platform that captures the connections between people, places, topics, products and events as expressed through social media be it a post, like or profile update. It is designed to help people find at least one gift for their friends, making gifting hassle-free and more enjoyable.

With Shopycat, users can:

• Find and buy gifts for friends: See customized gift recommendations for any friend on Facebook, quickly get product information and purchase items from Walmart.com for home delivery or see availability at your local Walmart store and drive over to purchase the item.

• Get the gifts you really want: Under the "My Info" tab, you see what Shopycat is recommending to your friends as gifts to get for you. Update your profile and interests to receive the gifts you want.

• Shop for gifts based on general interests: For friends who have general interests such as "golf," get recommendations and purchase items that any golf enthusiast might like such as a book on "501 Answers to Golf's Most Intriguing Questions" or the "Golf Liar's Dice" game for post-golf relaxation.

• Invite friends: Invite your friends into Shopycat to share interests and get gift recommendations.

Shopycat is available immediately at www.facebook.com/shopycat. For images and video, visit http://www.walmartlabs.com/for-the-press/.

Since its founding in May of this year, @WalmartLabs has been building market momentum through new products, acquisitions and expansion. In November, Walmart announced a new mobile app for the iPad and updates to its iPhone app to make shopping online and in stores easier. Walmart recently acquired Grabble and OneRiot, to add to the team's social and mobile efforts. A few weeks ago, @WalmartLabs India opened a technology center in Bangalore to hire approximately 100 technologists.

About @WalmartLabs

@WalmartLabs is based in the heart of Silicon Valley. The business unit creates platforms, products and businesses around social and mobile commerce to support Walmart's global strategy of seamlessly integrating the shopping experience between brick-and-mortar stores and e-commerce. For more information, visit www.walmartlabs.com.

About Walmart

Wal-Mart Stores, Inc. serves customers and members more than 200 million times per week at over 9,700 retail units under 69 different banners in 28 countries. With fiscal year 2011 sales of $419 billion, Walmart employs 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com. 

SOURCE Walmart

Spanish Insurance, LLC launches EspanolSeguros.com

Boston, MA — November 28, 2011 — Today, Spanish Insurance, LLC announced the launch of their headline website, http://EspanolSeguros.com to serve as a platform for United States based Hispanic consumers searching for information on auto insurance by connecting with bi-lingual insurance professionals. Founder, Andrew Laine says, “We are excited that there is now a platform where Spanish speaking consumers can connect with bi-lingual insurance professionals. Our platform not only serves as an informational resource, but connects these consumers instantly with multiple local professionals.” Through a national network of bi lingual insurance agents, EspanolSeguros.com will provide consumers with multiple local insurance agents who have can walk them through the often times complicated insurance process.

About Spanish Insurance, LLC 

Spanish Insurance, LLC was founded in 2011 with the goal to connect the Hispanic population with bi-lingual insurance professionals. We provide consumers with an educational platform with both Spanish and English content and a national network of insurance agents to walk them through the insurance process. 

SOURCE Spanish Insurance, LLC

How mainstream Media Outlets use Twitter

Nov 16, 2011

Mainstream news organizations have made the social media tool Twitter a daily part of how they communicate with audiences. But how do those organizations actually use the technology: How often do they tweet? What kind of news do they distribute? To what extent is Twitter used as a new reporting tool or as a mechanism for gathering insights from followers?

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Minorities more active on mobile web

Nov 16, 2011

While whites make up the lion’s share of US mobile phone and mobile internet users, a new eMarketer forecast estimates Hispanic, Asian and black mobile users in the US access the mobile internet more often than their white counterparts, and that they will continue to outpace whites in mobile internet adoption through 2015.

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Lopez Negrete Communications named Best Hispanic Agency using Social Media to reach Latinos

HOUSTON, Nov. 15, 2011 /PRNewswire via COMTEX/ -- Lopez Negrete Communications has been named Best Hispanic Agency Using Social Media to Reach Latinos by LATISM, the largest organization for Latinos and Latinas engaged in social media. The prestigious award presented on behalf of leading Latino social media influencers was announced at Chicago's Navy Pier November 10 at LATISM's 3rd annual awards gala conference.

"The digital emergence of 13.5 million Latinos on Facebook* and 8.1 million on Twitter,** along with the emergence of an enormous community of Latino bloggers has revolutionized the marketing landscape forever. Our clients' brands are competing for the moment and competing for relevance in a time when attention is a precious commodity. Hence, we have made it a strategic imperative to be an innovator in this space and to have the best people in the industry, setting models and standards in the use of social media targeting Latinos," stated President, CEO and Chief Creative Officer Alex Lopez Negrete.

Lopez Negrete's award-winning, full-service digital unit leads the strategic and operational social media efforts for diverse major clients. The agency's most recent accomplishments include social media platforms for Verizon (Somos Verizon FiOS on Facebook and @SomosFiOS on Twitter), in addition to interactive websites for Verizon (www.EnciendeteFiOS.com), Sonic Drive-Ins (http://espanol.sonicdrivein.com), and Pernod Ricard's Chivas Regal (www.nochesdebrotherhood.com). Lopez Negrete also maintains a robust and interactive online agency presence with friends and fans on Facebook (Lopez Negrete) and Twitter (@Lopeznegrete).

"We are honored and humbled to receive this award. This recognition is a timely distinction for our firm, and it is yet another testament of Lopez Negrete's swift and bold evolution into a 'connected agency,'" says Leonardo Basterra, executive director of Digital at Lopez Negrete. He added: "This award is unique because it comes from the community of Hispanic content creators and curators - bloggeros, twitteros and facebookeros - who follow our work and who bring to life the social media space for Latinos."

The LATISM 3rd annual conference brought together hundreds of Latino bloggers, influencers and social media thought leaders in a national forum designed to explore the latest trends in the social media arena. The LATISM awards recognized blogging, outreach, marketing, mobile and new media, with award nominees selected by voting LATISM members. Top honors, including the award bestowed upon Lopez Negrete Communications reflected the popular votes of thousands of Latinos throughout the United States and Latin America cast this past month.

About LATISM

A pioneering social media organization, Latinos in Social Media (LATISM) has been hailed as the most influential online movement in the new multicultural Web. LATISM, the largest organization for Latinos and Latinas engaged in social media, is a 501(c) 4 nonprofit, nonpartisan organization dedicated to advancing the social, civic and economic status of the Latino community. LATISM also serves corporate brands, NGOs and government entities, with a broad range of services including research, event sponsorships, and leadership training. One of the most popular hashtags on Twitter, the #LATISM hashtag captures over 10 million impressions on a daily basis and enjoys the largest Latino network on Facebook.

About Lopez Negrete Communications, Inc.

Lopez Negrete Communications, Inc. is an independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with a second office in Los Angeles, California, the company's billings are $160 million. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Wal-Mart Stores, Inc., Bank of America, Verizon Communications Inc., Georgia-Pacific (Quilted Northern), Kraft Foods (Kraft Singles, Maxwell House), MillerCoors (Miller Lite), NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, Tyson Foods, Sonic Drive-Ins, and others. With over 200 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services. For more information, go to www.lopeznegrete.com .

* http://socialmediaspanish.com/blog/how-many-hispanics-on-facebook-latinos-on-facebook-page/

** http://socialmediaspanish.com/blog/how-many-us-hispanics-on-twitter/

SOURCE Lopez Negrete Communications