Monday, July 24, 2017

'90 per cent blonde with an average age of 30': The Bachelor faces fan backlash over lack of diversity among its contestants

The identities of the 22 ladies vying for the affections of Matty Johnson, were only just unveiled on Sunday.

But The Bachelor is already receiving fan backlash over a lack of diversity, including race, age, size, and even hair colour, among its contestants.

One social media user in particular commented on Instagram shortly after: '90 per cent blonde with an average age of 30.'

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Sunday, June 12, 2016

5 Latinos Forging New Ground and Breaking Barriers

Here's a small list of Latinos who are breaking barriers in their professions and leaving their mark as they shake things up. They range from ranging from multi-millionaire techies to VJs and Vine stars. They're in different stages of their trajectories, and they're all fascinating.

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Friday, June 10, 2016

Facebook now has 3M advertisers

SAN FRANCISCO — Facebook now has 3 million advertisers, the majority of which are small businesses.

"Our mission is to connect the world, and connecting people to small businesses that provide their local business services is really an important part of that mission," Facebook Chief Operating Officer Sheryl Sandberg told USA TODAY.

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Wednesday, March 2, 2016

Facebook continues to drive social engagement in Latin America: stats

As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and our own in-house research.

This month it is the social arm of the compendium that boasts some of the stand-out insights.

This is in no small part thanks to two major reports from We Are Social and Internet World Stats.

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Sunday, February 21, 2016

Facebook user stats for your marketing delight

Facebook may have started out for college students, but in today’s world, 12 years after its launch, it’s no longer just a novelty platform. It dominates the social media world, with almost 81 percent of Internet users older than 16 having an account.

If your business isn’t reaching out on Facebook as part of your marketing strategy, you need to ask yourself why.

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Sunday, February 7, 2016

Latin America Favors Facebook for Social Sign-In

Facebook is the most popular social network in Latin America by a wide margin—more than nine in 10 social users are Facebook users, eMarketer estimates. And those users turn to their Facebook ID to sign in to other sites more often than their counterparts elsewhere in the world. 

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Facebook vs. Twitter: How Each Network Handles Advertising Differently

Mobile advertising grew substantially during 2015, and will likely be the driving force in ad growth in the future. It seems that Facebook’s efforts have paid off, while Twitter appears to be experiencing growing pains, despite increased revenues. So let’s examine what each network is doing differently in the ad space.

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Saturday, February 6, 2016

Super Bowl 50 Fans: Join The Huge Social Media Party on Sunday

While you party with your friends during Super Bowl 50, don’t miss the massive celebration in social media. Twitter TWTR -7.04% and Facebook FB -5.77% had their biggest Super Bowl ever last year, as fans used social media as a second screen platform during the game. And there are already signs that the party online will be bigger than ever for Super Bowl 50. Here’s what fans and businesses should watch for.

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Thursday, January 28, 2016

The Top 26 Social Media KPIs Marketers Can’t Ignore

How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as awareness, what your customers think of your brand, or how your efforts are impacting the bottom line, but thankfully this is where KPIs, or “key performance indicators,” come to the rescue. In recognizing valuable KPIs, you are able to track not only your successes, but campaigns that perhaps missed the mark.

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Finalists: Top 10 Social Media Blogs 2016

We received over 300 nominations for our seventh-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs)!

As in the past, the list of 20 finalists has some returning reader favorites and some new titles for our judges to consider.

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5 Key Social Media Marketing Trends to Watch in 2016

So what are the key trends that social media marketers need to look out for in 2016? While we all expect certain platforms to introduce certain updates, it's arguably more important to understand the wider context behind such changes, the implications of those specific updates in a wider sense. It's one thing to know that Facebook's introducing a new emoji toolbar, it's another to grasp why they would do it and the expanded implications of emoji and how social media users are moving with this trend. 

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Social media sites you'll be seeing more of in 2016

New social media sites and apps seem to pop up faster than you can say "Snapchat," as Americans spend more time than ever before connecting and sharing in cyberspace. In the U.S. alone, 65 percent of adults use social networking sites, according to Pew Research Center, and among millennials age 18-29, that figure hits 90 percent.

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Wednesday, January 27, 2016

Social media, upgraded theaters help drive $11 billion year for film industry

LOS ANGELES — It takes more than “Star Wars” to make an $11 billion year.
Disney and J.J. Abrams pushed 2015 over the mark days before its conclusion, but many factors helped make the year the biggest of all time — including social media and better theatrical experiences — which helped draw audiences away from their home entertainment centers and into the multiplex.

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6 Ways Social Media Will Enhance Your Content Marketing

Content marketing, as I discussed in one of my previous posts, is one of the fastest growing methods of digital marketing. It provides a great way for you to engage with your customers and to get found on the major search engines. However, social media is often viewed as a separate strategy from you content marketing, when in truth, it should be one of the primary tools you utilize when deploying your content marketing strategy.

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