Sunday, June 12, 2016

5 Latinos Forging New Ground and Breaking Barriers

Here's a small list of Latinos who are breaking barriers in their professions and leaving their mark as they shake things up. They range from ranging from multi-millionaire techies to VJs and Vine stars. They're in different stages of their trajectories, and they're all fascinating.

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Friday, June 10, 2016

Facebook now has 3M advertisers

SAN FRANCISCO — Facebook now has 3 million advertisers, the majority of which are small businesses.

"Our mission is to connect the world, and connecting people to small businesses that provide their local business services is really an important part of that mission," Facebook Chief Operating Officer Sheryl Sandberg told USA TODAY.

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Wednesday, March 2, 2016

Facebook continues to drive social engagement in Latin America: stats

As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and our own in-house research.

This month it is the social arm of the compendium that boasts some of the stand-out insights.

This is in no small part thanks to two major reports from We Are Social and Internet World Stats.

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Sunday, February 21, 2016

Facebook user stats for your marketing delight

Facebook may have started out for college students, but in today’s world, 12 years after its launch, it’s no longer just a novelty platform. It dominates the social media world, with almost 81 percent of Internet users older than 16 having an account.

If your business isn’t reaching out on Facebook as part of your marketing strategy, you need to ask yourself why.

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Sunday, February 7, 2016

Latin America Favors Facebook for Social Sign-In

Facebook is the most popular social network in Latin America by a wide margin—more than nine in 10 social users are Facebook users, eMarketer estimates. And those users turn to their Facebook ID to sign in to other sites more often than their counterparts elsewhere in the world. 

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Facebook vs. Twitter: How Each Network Handles Advertising Differently

Mobile advertising grew substantially during 2015, and will likely be the driving force in ad growth in the future. It seems that Facebook’s efforts have paid off, while Twitter appears to be experiencing growing pains, despite increased revenues. So let’s examine what each network is doing differently in the ad space.

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Saturday, February 6, 2016

Super Bowl 50 Fans: Join The Huge Social Media Party on Sunday

While you party with your friends during Super Bowl 50, don’t miss the massive celebration in social media. Twitter TWTR -7.04% and Facebook FB -5.77% had their biggest Super Bowl ever last year, as fans used social media as a second screen platform during the game. And there are already signs that the party online will be bigger than ever for Super Bowl 50. Here’s what fans and businesses should watch for.

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Thursday, January 28, 2016

The Top 26 Social Media KPIs Marketers Can’t Ignore

How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as awareness, what your customers think of your brand, or how your efforts are impacting the bottom line, but thankfully this is where KPIs, or “key performance indicators,” come to the rescue. In recognizing valuable KPIs, you are able to track not only your successes, but campaigns that perhaps missed the mark.

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Finalists: Top 10 Social Media Blogs 2016

We received over 300 nominations for our seventh-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs)!

As in the past, the list of 20 finalists has some returning reader favorites and some new titles for our judges to consider.

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5 Key Social Media Marketing Trends to Watch in 2016

So what are the key trends that social media marketers need to look out for in 2016? While we all expect certain platforms to introduce certain updates, it's arguably more important to understand the wider context behind such changes, the implications of those specific updates in a wider sense. It's one thing to know that Facebook's introducing a new emoji toolbar, it's another to grasp why they would do it and the expanded implications of emoji and how social media users are moving with this trend. 

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Social media sites you'll be seeing more of in 2016

New social media sites and apps seem to pop up faster than you can say "Snapchat," as Americans spend more time than ever before connecting and sharing in cyberspace. In the U.S. alone, 65 percent of adults use social networking sites, according to Pew Research Center, and among millennials age 18-29, that figure hits 90 percent.

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Wednesday, January 27, 2016

Social media, upgraded theaters help drive $11 billion year for film industry

LOS ANGELES — It takes more than “Star Wars” to make an $11 billion year.
Disney and J.J. Abrams pushed 2015 over the mark days before its conclusion, but many factors helped make the year the biggest of all time — including social media and better theatrical experiences — which helped draw audiences away from their home entertainment centers and into the multiplex.

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6 Ways Social Media Will Enhance Your Content Marketing

Content marketing, as I discussed in one of my previous posts, is one of the fastest growing methods of digital marketing. It provides a great way for you to engage with your customers and to get found on the major search engines. However, social media is often viewed as a separate strategy from you content marketing, when in truth, it should be one of the primary tools you utilize when deploying your content marketing strategy.

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14 Amazing Social Media Customer Service Examples (And What You Can Learn From Them)

How important is customer service via social media?

According to J.D. Power, 67% of consumers have used a company’s social media channel for customer service.

And when they do, they expect a fast response. Research cited by Jay Baer tells us that 42% of consumers expect a response with 60 minutes.

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Sunday, January 24, 2016

Here's How Much Celebrities Make in the Instagram Product Placement Machine

It probably will not surprise you to learn that your favorite beauty blogger or reality television star is almost certainly getting paid to post that perfectly lit selfie with an artfully placed tooth-whitening kit or meal replacement shake on her Instagram account. What you don’t know, really, is how much money they actually receive for those pseudo-advertisements. Jezebel has obtained detailed rates for micro- and macro-celebrities from Jenny McCarthy to Scott Disick; our reporting found a wide range of fees for posts published on Twitter, Facebook, and, most typically, Instagram.

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Saturday, January 23, 2016

3 Ways to Reach and Engage Football Fans With YouTube

New data reveals when and why football fans tune in to YouTube for football content. Find out the best ways your brand can connect with football fans around the big game and beyond, through an entire season of opportunities.

Stay on top of the latest and greatest SUBSCRIBE The big game is just around the corner, which means marketers and fans alike are getting ready for the most-watched television event of the year. About 110 million viewers have tuned in to the broadcast every year since 2011.1 But, for advertisers hoping to reach football fans, the big game itself is only a few hours in an entire season of opportunities.

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Monday, December 28, 2015

A Social Media Wish List for 2016

Hey Santa,

When you’re done bringing all those gifts to people on the 25th, I was hoping you might put in an extra week of work. I wouldn’t ask this from you if it wasn’t important. The happiness and sanity of social media professionals across the world depend on it.

Social media has come a long way in the last few years. Major social networks are knocking off feature request after feature request, responding to the wants and needs of their users at a remarkable pace

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Saturday, December 19, 2015

The 30 Most Brilliant Social Media Campaigns of 2015

In 2015, social media campaigns that were visually compelling, customer-centric, and creative took the spotlight. 

Instead of self-promotion and noisy broadcasting, many brands kept customers engaged and entertained on their social media properties by offering unique and valuable content — a brilliant strategy, indeed.

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Saturday, December 12, 2015

Top 10 social media misfires of 2015

From upscale department store Bloomingdale's to downscale beer-maker Budweiser, many leading brands stumbled embarrassingly on social networks in 2015. Here's a list of 10 of the most egregious social media marketing mistakes.

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Google+ Changes: What Marketers Need to Know

Have you heard about the changes to Google+?

Want to know how the redesign affects you?

To help marketers understand what to expect, we recently explored the new Google+ and asked notable experts to weigh in with their thoughts on the new design.

In this article you’ll discover what‘s changed with Google+.

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Friday, December 11, 2015

The Sophisticated Marketer's Guide to LinkedIn

The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team

Read full article by MediaPost

Sunday, December 6, 2015

6 Quick Tips for a Successful Startup Social-Media Campaign

You’re trying to raise money for your startup, and social media makes that mission easier than ever. In fact, if you know what you’re doing, you can reach millions of people on a shoestring budget.

The big question, however, is how? Below are six quick tips for gaining exposure and raising money for your startup using social media.

1. Understand your platform.

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Friday, December 4, 2015

On Social, High-Profile Latinos React to San Bernardino Shooting

Following the devastating shooting at the convention building at the Inland Regional Center in San Bernardino, CA, several celebrities have taken to social media to express their emotions.

The massacre left 14 dead and 21 wounded — considered the worst mass shooting in modern U.S. history since Newtown, Connecticut, in December 2012.

From singer Gloria Estefan to secretary Julián Castro, many shared their condolences with their social media fans.

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Thursday, December 3, 2015

How to Get Started: Advertising on 6 Social Networks

Most Internet users feel entitled — to consume online content, tools and programs free of charge and free of advertisements. Often, any attempts to monetize Web pages ruffle the feathers of the modern Web-surfer, so many of them have turned to Web-based ad-blocking tools to combat the ads they so loathe.

This contempt for online ads is not really their fault. Many companies have weighed down their sites with horrible ad formats, and the intrusive nature of those ads make for a clunky and annoying user-experience. Below is an example of a website that serves an astounding 330 advertisements upon entrance—not even the most forgiving user would read through that many ads.

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Sunday, November 29, 2015

5 Latinos who have become social media superstars

Lejuan James might have a million and a half followers on Facebook and just shy of a million on Instagram, but for the social entertainer of Puerto Rican and Dominican descent, it all started on Vine.

Juan Atiles, known in the social media world as Lejuan James in honor of his basketball idol — guess who? — made the jump to Internet stardom with the help of his smartphone and hilarious representations of the Hispanic community in the Caribbean.

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Monday, November 23, 2015

Black and Hispanic Voters Believe Social Media Aids Political Discussion, Awarenes

In a survey by Yahoo! News, 5,188 registered voters weighed in with their thoughts on how social media impacts our perspectives on politics and activism. Yahoo plans to delve deep into the results of their survey tomorrow at the Digital Democracy conference, which will be live-streamed, but for the moment, here are the numbers: 74% of black respondents and 73% of Hispanic respondents said that they believe social media has “made political discussion more representative of what Americans really think.” The percentage of white and Asian respondents who agreed with that are a little lower, at 60% and 69% respectively.

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Tuesday, October 27, 2015

Increasing Audience Engagement Key Objective in Social Media Marketing

Marketers are constantly ramping up their social media marketing skills to not only drive brand awareness, but more importantly, increase audience engagement.

An October 2015 study by Ascend2 asked 294 marketing, sales and business professionals worldwide what their most important social media marketing strategy objectives were. Almost two-thirds of respondents said that increasing audience engagement was crucial. Other intentions included increasing brand awareness, lead generation and website traffic.

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Tuesday, October 13, 2015

Marketing CPGs on Facebook: Millennials, U.S. Hispanics and Light TV Viewers

What are the traits of the average buyer of consumer packaged goods, and how are they discovering the products they purchase? Facebook IQ teamed up with Nielsen to find out.

The three major shifts discovered by Facebook IQ and Nielsen were:

Generational: In 2015, for the first time, more millennials are parents than not.
Cultural: The U.S. Hispanic population is seen skyrocketing from 55 million in 2014 to 119 million in 2060.
Behavioral: Light TV viewers now make up 65 percent of the television-viewing population.

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The U.S. Is Losing the Social Media War

Our adversaries are using our own technology against us—while we're not allowed to use it to defend ourselves

Cyber or information-environment security is often in the news, yet most of our focus has been on theft of intellectual property, denial of service attacks, and assaults on personal privacy. Far less attention has been paid to the ways social media have facilitated a level of propaganda and falsehoods, which is far more pernicious than anything previously experienced. The continuous assault on objective, truthful information threatens to undermine democratic institutions, including a free press.

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Report: 65% of Adults Now Use Social Media (From 7% in 2005)

In a bit of news from the shouldn't-surprise-anyone department, a lot of people use social media. (That's kind of why it has that name—social media.)

What might come as more of a surprise is just how many people use social media and who, exactly, they are. To that, the Pew Research Center analyzed 27 different national surveys it has conducted between 2005 and 2015 (excluding 2007, for whatever reason). In doing so, the organization found that just around 65 percent or so of all adults use social media right now. And that number has jumped from a very, very meager seven percent back in 2005.

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Monday, October 5, 2015

11 most memorable social media marketing successes of 2015

Facebook, Twitter, and Pinterest are still the go-to social media channels for the majority of digital marketers, but in the past year or two, many brands turned to younger social networks to experiment with edgy, funny and, some say, more interesting campaigns. Companies such as GoPro, Nordstrom and Spotify made big impressions on Instagram, while some unlikely names — Hillary Clinton and Taco Bell, for example — gained followers on popular "disappearing video" service Snapchat.

We asked social media experts to weigh in on their favorite social marketing posts or campaigns from the past year. The following examples — including a skateboarding feline— show what's possible when brands use Instagram, Vine, Periscope, or Snapchat to creatively engage their audiences.

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Thursday, September 17, 2015

NUEVA YORK, 16 de septiembre de 2015  -- Una nueva investigación de MILA Research and Advisory (MILA), una compañía de investigación de mercado centrada en el mercado empresarial 
latino, revela:

  • características de mercado de empresas latinas digitales (por ejemplo, uso del idioma, población hispana por código postal, enfoque del mercado, sector industrial y región estadounidense),
  • servicios digitales que estas usan en todas las características del mercado (por ejemplo, servicios de medios sociales, registro de dominios, videos en línea, y comercio electrónico), y
  • oportunidades de mercado para que los proveedores de servicios digitales sirvan al mercado latino.

El crecimiento rápido de los negocios latinos en los Estados Unidos es bien documentado por organizaciones públicas y privadas, tales como la Fundación Ewing Marion Kauffmann (@KauffmanFDN), la Administración Estadounidense para la Pequeña Empresa (@SBAgov), y la Agencia de Desarrollo de Empresas de Minorías (@USMBDA). Comprender las capacidades digitales de estas empresas e identificar oportunidades en el mercado empresarial latino es crítico para las compañías digitales, y para el crecimiento de las empresas latinas.

La Dra. Jennifer M. Cordero, fundadora y CEO de MILA (@MILAResearch), explica: "Las compañías de medios sociales, registro de dominios, videos en línea y comercio electrónico quieren servir al mercado empresarial latino. 

Los líderes de estas compañías necesitan valerse de la inteligencia de mercado sobre los servicios digitales que las empresas latinas utilizan para servir mejor a este creciente mercado".

@MILAResearch identifica las oportunidades para las compañías de las #redessociales, #registrodedominios, #videosenlínea, y #comercioelectrónico en el mercado latino. También hay oportunidades significativas para agencias del #mediosocial y companias que desarrollan soluciones de #estrategiadigital para el mercado latino.

@MILAResearch encuentra que solo el 46% de las empresas latinas digitales utilizan las #redessociales para conectarse con clientes y comercializar y vender en línea. @Facebook es el principal servicio de medios sociales entre las empresas latinas. Menos de un tercio de las empresas latinas utiliza @Twitter, @LinkedIn, @GooglePlus, o @Yelp para comercializar y vender en línea.
MILA señala también competición entre los registradores de dominios. Las compañías de #registrodedominios desempeñan una función crítica para ayudar a las empresas latinas a desarrollar estrategias digitales ofreciendo paquetes de productos digitales. @GoDaddy y @Webdotcom lideran la competencia en todas las características del mercado. Otros registradores de dominios, tales como @enom y @tucows, también controlan una cuota del mercado de empresas latinas digitales en los Estados Unidos.

Para más información sobre @MILAResearch, visite

Acerca de MILA: MILA proporciona inteligencia de mercado y servicios de asesoría para clientes que desarrollan estrategias de mercado para empresas latinas. MILA ( realiza rigurosos estudios de mercado sobre el mercado empresarial latino para identificar las oportunidades y desarrollar estrategias para clientes.

FUENTE  MILA Research and Advisory  

Lauren Conrad's #1 Rule for What Not to Do on Social Media

Lauren Conrad is not only a force in the fashion world (did you see her runway show last week?) but a social media maven, too. She boasts 4.4 million Instagram followers, 3.46 million Twitter followers, and almost one million followers on Pinterest. How does she keep her social presence so elevated and engaging? Well, as was highlighted in Adweek’s most recent cover story, Lauren follows one rule when it comes to social media etiquette: "If you wouldn't say it in front of your grandmother, it's probably not a good idea to post it online." What perfect advice—such a simple way to keep your presence sophisticated and on point.

What do you think? Do you follow Lauren's rule? What do you like to post on social media? Let us know your thoughts in the comments below. And if you're feeling inspired, shop Lauren's new LC Lauren Conrad collection at Kohl's!

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Sunday, September 13, 2015

Black Rapper Azealia Banks Shows How Trump’s Message Resonates With Black Voters

As polls show Donald Trump performing better than ever with black voters, progressive rapper Azealia Banks is expressing support for Trump’s popular immigration policy because of the positive impact it could have on black Americans.

“Do you think it’s bad that I sort of agree with [Trump’s] stance on immigration?” the rapper wrote on her Instagram account on September 7th.

Banks, a black rapper from Harlem, made headlines in March of this year by declaring her hatred for “this country” and “white Americans.”

Banks explained that her support for Trump’s immigration plan is based on the detrimental impact mass immigration has had on the black community. “Black Americans still have not been paid reparations for slavery,” she wrote. “It’s selfish, but America has been really good at convincing me that everyone else’s problems are more important than my own.”

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Saturday, September 12, 2015

How to Save at Least 2 Hours Per Week on Social-Media Marketing

Social-media marketing can be overwhelming for anyone, especially small-business owners and solo entrepreneurs. There’s a lot of pressure to be everywhere at once -- to be fully active on every social-media site out there.

Of course, this isn’t realistic. Social-media marketing takes time. Fortunately, there are several ways you can save significant amounts of time as you work to spread the word about your business. Here’s how to save at least two hours per week on your social-media-marketing efforts:

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Thursday, September 10, 2015

Social Media Dominates Display Ads in Latin America

In Latin America, social media gets a lot of eyeballs—and the ads to match. The sites get among the best reach of all internet properties, and in major markets they represent by far the biggest display ad publishers.

According to comScore, more than half of all digital display ads served in Mexico in April 2015 were on social media sites. In Argentina, the figure was 42.1%, and in Brazil, 38.4% of digital display ads—still a plurality—were served by social media properties.

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Thursday, August 6, 2015

If You’re Not Paying Attention to Your Influencers, You’re Burning Money

We sat down with Bill Karz of the Los Angeles Tourism & Convention Board (LATCB) to discuss the value of influencers, or fans whom have the power to affect the decision making process — bloggers, celebrities, politicians or even peers.

Should we pay for influence?
Some believe that influence should not be purchased, but rather earned. Without debating if an influencer should be paid for or not, our goal is to gain a better understanding of an individual piece of sponsored content’s value. In doing so, brands will be able to create return on investment (ROI) benchmarks associated with influencer marketing.

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Monday, July 20, 2015

3 ways to engage Hispanics online effectively and efficiently

Hispanics will account for more than half of the U.S. population growth by 2020 and 85 percent by 2050, comprising a market you no longer can neglect or ignore if you want to sustain growth in your company.

So says the Nielsen report, “The Multicultural Edge: Rising Super Consumers.”
Further, digital plays an important role in engaging with this audience, offering you the chance to reach them effectively and efficiently. It also gives you the opportunity to be geo-targeted on your marketing efforts.

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Thursday, July 16, 2015

Why Hispanic Teens Are Saving Google+

Google+ has long been the black sheep of the Google family, and the broader social media community for that matter. Even Google itself has acknowledged the network’s shortcomings, as former Googler Chris Messina candidly wrote how both he and Google had fudged up. Chris’s word choice was a bit more colorful. And then there was the departure of Google+ creator, Vic Gundotra, in April 2014 – arguably the most ominous sign for the social network’s future at the time. But while Google+ was undoubtedly mishandled early on, it does still possess promise for brands

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Friday, July 3, 2015

How to Use Linkedin Showcase Pages for Business

Are you looking for more ways to use LinkedIn for your business?

Have you considered showcase pages?

LinkedIn showcase pages enable you to promote certain products or services to specific customer segments.

In this article you’ll discover how to use LinkedIn showcase pages for your business.

What Are Showcase Pages?
Showcase pages are an extension of your LinkedIn company page and allow you to highlight a particular product line or brand. Although you need to have a company page to create showcase pages, they’re somewhat of a standalone feature. Each showcase page has its own followers, status updates and functionality, sort of like a mini LinkedIn company page.

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Thursday, July 2, 2015

Lessons From 7 People Who Got Rich and Famous on Social Media

There are plenty of people that get their big break on social media. Some become well known and others strike it rich. There are also the lucky few who achieve both. It's not surprising when you consider the fact that when you have fame, money-making opportunities also begin presenting themselves.

However, it is amazing to think that sites and apps such as YouTube, Instagram, Vine, Tumblr and others have the power to put the spotlight on talent across a variety of different disciplines. As you are about to see, though, success stories are in no short supply.

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Sunday, June 28, 2015

Which Paid Social Advertising Platforms Are Most Effective?

Social media marketing is rapidly evolving. In the early days, it was a fashionable yet risky strategy reserved only for cutting-edge businesses willing to step out on a ledge for a communicative advantage over the competition. In the years following, as more platforms became available, and the number of users exploded, social marketing was a “must-have” peripheral strategy for every business in the country—and because it was free, everyone wanted to be a part of it. Now, we’re turning the corner to a new era of social marketing: the era of paid advertising.

Social media platforms recognize the sheer power of the information they have access to, as well as the brand recognition and prominence necessary to take advantage of it. While several platforms offer more diverse ways of paying for targeted advertising, the platforms you choose will have a significant impact on your eventual outcomes, but with so many options available, it’s difficult to know which is best for your company.

You might ask yourself, “isn’t organic social marketing just as effective?” Well, using social media in a more conventional way—that is, as a communication platform to share content and updates from your brand is still free, and it’s still effective to some extent. With enough effort, you can easily build a large audience, gain more web traffic, and ultimately get more conversions. However, social platforms are starting to downplay the prominence of organic posts in favor of promoting their advertising plans—for example, for pages with more than 1 million likes, average organic post reach only amounted to 2.27 percent in April 2015.

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Monday, June 22, 2015

Disney's powerful marketing force: social media moms

Wendy Wright is a home-schooling mother of two, a prolific blogger and a self-described "Disney Nut." Her cats are named Mickey and Minnie, and her blog is filled with advice for visiting Disneyland, tips for holding Disney-themed parties and reviews of Disney movies.

Wright's enthusiasm for all things Disney eventually drew the attention of the Walt Disney Co (DIS.N), which invited her to join a carefully vetted group of roughly 1,300 Disney Social Media Moms. The group of mothers - and a few fathers - are part of a Disney effort to incorporate the enthusiasm and influence of parents into its marketing efforts.

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Friday, June 19, 2015

Five reasons why social advertising beats search advertising

While traditional search ads have driven traffic and sales for more than a decade, social ads are starting to drive more long-term value, especially for marketers of lifestyle products, where emotion and inspiration, rather than ratings and reviews, are the keys to getting consumers to purchase.

In lifestyle categories like fashion and home decor, search ads are a challenging medium. It's difficult to trigger an emotional response to a product in that restricted ad format and users don't see search ads until they've decided what they want to buy

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Wednesday, June 17, 2015

Where Should B2B Spend on Social Advertising

Paid programmatic marketing on Facebook, Twitter, YouTube, and LinkedIn are hot topics right now for both B2B and B2C companies trying to take advantage of the massive boom in social media advertising. But B2B and B2C can be vastly different creatures in the ways they use social channels for advertising. 

Not only that, they are driven by different motives for their social ad campaigns. For consumer brands, widespread visibility and loyal viewership are key metrics that funnel all the way down to measurable conversions. However, in the B2B arena, the numbers are very different. The growth of just a couple of customers can mean millions in new revenue. This is why all those views, the shiny objects, and the vanity metrics may mean less for a B2B marketer.

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Saturday, June 13, 2015

7 Social Media Marketing Mistakes That Will Doom Your Business to Oblivion

A few years ago, social media was a new and unchartered territory.

However, when platforms like LinkedIn, Twitter and Facebook gained a tremendous following almost overnight, businesses knew they had to follow suit in order to stay relevant.

Nowadays, an impressive 97% of businesses rely on social media to effectively connect with customers.

However, using the social media platforms to grow your business is not as simple as it may seem.

Read full article

Friday, June 12, 2015

8 LinkedIn Marketing Tips From the Experts

Want to improve your LinkedIn marketing?

Are you interested in the latest tips and tools?

LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. We asked social media experts for their hottest LinkedIn tips.

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Wednesday, June 10, 2015

12 Social Media Marketing Trends for Small Business

Curious about how other small businesses are using social media to get more sales?

Wondering which platforms work best for small businesses?

Social Media Examiner’s seventh annual Social Media Marketing Industry Report, a survey of 3,720 marketers, business owners and solopreneurs from the U.S. and overseas, reveals some trends gaining momentum, as well as some surprising stalls.

The majority of the study’s participants were either small business owners or marketers working for small businesses. Specifically:

37% of the survey’s respondents were involved with businesses involving 2 to 10 people
23%  were solopreneurs
82% were involved with businesses having 100 employees or fewer

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Monday, June 8, 2015

When using social media becomes socially destructive

If you're like most of the world, you make time for following friends on social media. In fact, 71% of adults who go online use Facebook and 23% use Twitter, according to the Pew Research Center. That isn't a bad thing at all. Positive posting and communication can be a real boost to your confidence and sense of connection to others.

It can be surprisingly easy, though, to unconsciously slip into less healthful behavior on social media, and that can lead to anxiety and depression.

Want to beat that "Facebook funk"? New research has identified which habits can lead to trouble and how to change your social media perspective to improve your mood and outlook.

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Friday, June 5, 2015

When, How and Where to Promote Your Content on Social Media

Leonardo da Vinci could write with one hand and draw with the other at the same time. I can’t do that. But sometimes I feel just as skilled when I can manage the multiple arms of content marketing.

The process requires so much: coming up with ideas, drafting concepts, editing to perfection, designing the visuals, publishing, promoting and measuring success.

Promotion is just one part of the process, but it’s a complex machine of its own. Learning when, how and where to promote on social media takes knowledge, skill and testing. Or, at the very least, a well-crafted article explaining things to you.

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