Thursday, December 18, 2014

Millennials And Social Media: Engaging, Mobilizing, And Learning For Hiv Outreach

According to the Centers for Disease Control and Prevention (CDC), about 50,000 Americans are newly infected with HIV each year. Of those, one in four (26%) is 13-24 years old. In 2012, the highest rate of new diagnoses of HIV infection occurred among people aged 20–24 years. In response to these rates, government agencies, youth-focused community organizations, and youth advocates are finding innovative outreach methods to engage young people about their HIV risk.

Today we are spotlighting four initiatives that prioritize youth engagement and work to empower youth. Each initiative is leveraging social media tools to amplify youth voices, as well as to showcase the ways in which millennials are uniting in their efforts to create an AIDS-free generation.

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Monday, November 10, 2014

Celebrating the legacy of Latino donors

(Paco Communications) — Gift of Hope Organ and Tissue Donor Network celebrated the Hispanic with a series of events dedicated to honoring the contributions of Latino families to the area of organ donation and transplantation. Additionally, they strengthened their commitment to pave the way for a better future for Hispanics in Chicago through educational programs.

Gift of Hope kicked off the celebration with 30 Stories In 30 Days; a social media campaign to honor Hispanic families that have been impacted by organ donation and transplantation, and to bring them out of anonymity. Real life stories and testimonies were posted every day, from September 15 to October 15. Each story written in only 3 sentences can be viewed on Facebook and the complete stories can be found at

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Monday, November 3, 2014

'Alex from Target' becomes social media sensation in one day

The next Internet sensation could be at a Target near you.

Somehow a young teenage employee at the big-box store became the new big online meme after his picture began rapidly circulating all over social media.

The hashtag#AlexfromTargetwass one of the leading trends Monday afternoon on Twitter.

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Friday, October 10, 2014

Report: Social Media Key to Obtaining the Latino Vote

Social networks, videos and Hollywood stars are the tools that different associations are using to entice the 15 million eligible young Latinos to cast their votes, since this is a group that tends to punch below its weight in legislative elections.
“Latinos are on the Internet, so we have to look for them where they are,” Yandary Zavala, communications project manager for Voto Latino, told Efe.

The United States is one of the few countries in the world where citizens have to register before being able to vote, instead of the government being responsible for drawing up a list of people who are eligible to vote.

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Friday, October 3, 2014

Reaching Hispanic Viewers Takes Multi-Language, Multi-Platform Approach #HispanicTV

Programmers and distributors looking to reach Hispanic viewers will have to employ a multitude of strategies including providing multi-language and culturally-relevant programming on numerous distribution platforms to be successful, according to panelists speaking at Thursday’s Hispanic Tv Summit   

Linda Ong, president of brand consulting TruthCo said bi-culturals who identify themselves as equally Latino and American are key to reaching a majority of Hispanic viewers because of they are socially integrated with all types of people while still identifying with their Hispanic culture. From a social media perspective, bi-culturals are tweeting and talking about Hispanic programming in English, which also reaches a general market audience. 

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Monday, September 29, 2014

Is ‘Big Data’ Actually Reinforcing Social Inequalities?

Sometimes it feels like we live in an era when information is finally becoming “free”—unlimited media access, the “quantified self” of twenty-four-hour wellness tracking, endless dating possibilities. But there’s nothing inherently progressive about Big Data, and all that data collection can actually bolster inequality and undermine personal privacy. A new report reveals that when Big Data creeps into our work and financial lives, civil rights may get severely squeezed.

The report, “Civil Rights, Big Data, and Our Algorithmic Future” by the think tank Robinson + Yu, confronts the challenges of an information landscape where knowledge can be oppressively overwhelming. While it’s true that Big Data—the amassing of huge amounts of statistical information on social and economic trends and human behavior—can be empowering for some, it’s often wielded as a tool of control.

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Wednesday, September 24, 2014

#Yosoylacara - Building Hispanic Community Pride Through Social Media

HUNTING PARK (WPVI) -- The Latino community in Philadelphia represents a colorful tapestry of culture and pride from around the world. This Hispanic Heritage Month a community organization is working to build community pride by promoting a very popular trend - the selfie.

"#YoSoyLaCara", translated to English mean, "I am the face". It's a new campaign encouraging residents to promote Philadelphia Hispanic community pride by posting selfies via social media, including Twitter, Facebook and Instragram with that hashtag. 

Danny Cortes, Executive Vice President of Esperanza, explains, "We believe in the power and the value of Latinos and the contributions they make to the city of Philadelphia, but specifically in our own community."

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Friday, September 19, 2014

LA Galaxy embrace Spanish-speaking fans with new social media accounts

CARSON, Calif. (Tuesday, Sept. 16, 2014) – The LA Galaxy today launched the Twitter account @LAGalaxy_Es, the official Spanish-language handle of the LA Galaxy. The LA Galaxy also launched a Spanish-language news page at The Galaxy will celebrate Hispanic Heritage Night at StubHub Center this Saturday, Sept. 20 at 7:30 p.m. PT as the Galaxy takes on Western Conference rivals FC Dallas live on Time Warner Cable SportsNet and Time Warner Cable Deportes.

The Spanish website portion will provide comprehensive on and off-field coverage of the LA Galaxy on the Galaxy’s website, Fans can interact socially on Twitter by following the handle @LAGalaxy_Es and using the official hashtag #VamosGalaxy.

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Thursday, September 18, 2014

Social Media Leads Small Biz Marketing Efforts

If there's one thing most small businesses have in common, it's their love of social media marketing, new research finds.

Small businesses rely more on social media marketing than on any other form of advertising, according to a study from local media and advertising research firm BIA/Kelsey. Specifically, nearly three-quarters of small and medium-size businesses (SMBs) are investing in some form of social media marketing.

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Tuesday, September 16, 2014

Latino Investors Use Youtube and Twitter More Than Any Other American Investors

YouTube and Twitter have become established instruments in Hispanic investors' repertoire of communication skills and capabilities. Both social media channels receive more engagement from Hispanic investors than investors of any other ethnicity, confirming Hispanic Americans' love affair with social media.

Eighty percent of Latinos have social media accounts, surpassing the general population's 72 percent. Hispanics beat out non-Hispanics in the use of YouTube and Twitter for shopping, not to mention its use for personal, observational and professional purposes.

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Tuesday, September 9, 2014

How The Top Brands Use Social Media for Marketing

Top brands receive high leverage from social media marketing and internet companies are getting highly interested on how they pull it off. By social media marketing, a brand or business is able to build its popularity by increasing its website presence and growing the number of its followers using the social media. 

There are many marketing tricks employed by many businesses in order to increase their website traffic and ranking by using the social media influence. Here’s how top brands are able to use social media for impressive marketing and profitable leverage.

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Friday, September 5, 2014

Does It Matter That Rosie Perez Is The First Latina Co-Host Of 'The View'?

The View just made history in naming Rosie Perez as a new co-host of ABC's daytime chat show.

ABC revealed Wednesday that Perez would join former GOP strategist Nicolle Wallace, teaming with stars Rosie O'Donnell and Whoopi Goldberg when The View's new season debuts Sept. 15.

In hiring Perez, a Brooklyn-born daughter of Puerto Rican parents, ABC did something new: It named the first Latina as a regular co-host in The View's 17-year history.

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Wednesday, September 3, 2014

Hispanic Investors and Social Media

Hispanic Americans have developed a love affair with social media, according to data from the mainstream population as well as among affluent Hispanic investors.

Pew Research reports that 80 percent of all Hispanics in America have social media accounts, and that is a far greater reach than the 72 percent of all Americans. When it comes to shopping, Hispanics lead non-Hispanics in the use of Twitter and YouTube for shopping purposes.

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Friday, August 29, 2014

Latinos, the customers of the future

Latinos play an important role in business and economic development in our society, with a purchasing power estimated to reach $1.5 trillion by 2015.

The majority of the purchasing power lies with English-speaking second and third generations. This is reflected in industries from real estate to consumer goods over the last decade. Do not miss the mark on engaging the customer of the future.

With internet marketing and social media, business owners can reach consumers in faster and cheaper ways than ever before. The following are steps to help your business reach more consumers by building trust, and valuing Latinos as viable, business model worthy customers.

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Thursday, August 28, 2014

Latin American Investor Relations Agency, i-advize Corporate Communications, Relaunches Website and Social Media Channels

NEW YORK--(BUSINESS WIRE)--i-advize Corporate Communications, Inc. (“i-advize”), the world’s only investor relations agency focused on serving the Latin American markets, announced the launching of its new website design at and redesigned social media channels, including Twitter, Facebook and YouTube.

The new website features a fresh, updated look focused on the company’s main assets, its team of IR experts. Notably, the website is now available in English, Spanish and Portuguese to better serve its clients in the region. In addition, the company’s Earnings Calendar has been enhanced to include not only i-advize’s clients, but key peers as well, making it a valuable market resource.

Additionally, subscribe to i-advize’s Twitter handle to receive updates on client earnings, IR events and news: @iadvizeIR and follow us on our new Facebook page at /iadvizeIR. The company also relaunched its YouTube channel; subscribe here to view video content such as client media interviews, Investor Day video footage and marketing pieces.

Maria Barona, Co-Founder and Managing Director of i-advize, stated, “Our new website reflects the dynamic and energetic Latin American market we serve. We remain committed to being the investor relations agency of choice for this region and are honored to be part of the transformation of Latin American investor relations.”

Melanie Carpenter, Co-Founder and Managing Director of i-advize, stated, “It’s exciting to renew our web presence and show the world a fresh perspective on i-advize. Next year we will be celebrating our 15th anniversary and we couldn’t be prouder of our team and what our company has accomplished in Latin America. We wish to take this opportunity to thank our clients, some of whom have been with us since our inception, for their loyalty and trust.”

As part of its growth strategy, i-advize seeks to continue expanding its team with experts who complement its service offering. As such, i-advize is pleased to announce the addition of its newest team member and Vice President, Juan Carlos Gomez-Stolk. Juan Carlos was previously VP of Finance at Blackrock as well as a Senior Consultant at Ernst & Young, bringing a wealth of experience in financial analysis, accounting advisory and Latin American client service. He has an MBA in Finance from NYU’s Stern School of Business and a professional certificate in Financial Decision Making from the University of Chicago.

Pixel Siete, one of Mexico’s leading graphic design firms, designed i-advize’s new site and social media apps. Pixel Siete is also one of i-advize’s most important partners.

About i-advize
i-advize Corporate Communications, Inc. is a firm specialized in providing investor relations and financial public relations services to Latin American publicly-traded companies. Established in 2000 and based in New York’s Financial District, i-advize provides a full suite of IR and PR services and products to equity and fixed income issuers in Mexico, Peru, Colombia, Chile, Brazil, Panama and Argentina. In addition, the company organizes major corporate events such as Mexico Day at NYSE, Colombia Day at NYSE and company investor days for over 25 companies each year. Learn more at and follow updates on Twitter at @iadvizeIR or on Facebook at /advizeIR.

Tuesday, August 26, 2014

Hispanics Lead Stats In Social Media Usage

The evidence keeps piling up, as more studies confirm that U.S. Hispanics lead the general population in social media, mobile and e-commerce adoption. 

The latest piece of research comes from BIA/Kelsey’s Consumer Commerce Monitor Study, which found that Hispanic consumers are more likely to use social media for local shopping, at least on some platforms.

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Friday, August 22, 2014

Powered by Socialmetrix, Latin3 presents Social Lead Generation™, a monitoring solution for sales

Latin3, the Latin Agency of the Digital Era, incorporated Socialmetrix technology to offer a next generation service based on a different way of understanding social networks conversations. Social Lead GenerationTM is the monitoring solution that analyses consumer’s buying needs, with the aim of finding sales opportunities for their clients.

Nowadays, the monitoring Social Buzz tools keep track of consumer’s perception towards brands to detect negative and positive reviews, and obtain qualitative and quantitative information on each comment on social networks, blogs, forums, sites, online reviews and traditional media. Latin3 converted this tool into a Social Lead Generator.

This approach includes a very detailed selection of keywords, references and verticals to monitor, an enumeration of competitive brands, an identification of sites, blogs, forums and fanpages where relevant conversations may occur; all aimed at detecting qualified leads that may have better chance to generate sales.

Latin3 and Socialmetrix linguistics and ontology team carried out the platform technical adequacy to receive not only brand mentions but, and above all, potential business conversations, as these possess a different linguistic structure.

"Latin3 feels proud to have selected Socialmetrix in order to create this partnership, result of a work relationship that has last several years, and for a large number of clients. We really believe these ideas that become products help us identify new customers and generate more sales", Matias Perel, CEO of Latin3, said.

"We are very pleased that Latin3 has selected Socialmetrix to develop this new service, and offer it to their customers and the market in general. Such innovations and results are the evidence that push the industry forward", Martin Enriquez, CEO - Chief Executive Officer of Socialmetrix, stated.

Latin3, the Latin Agency of the Digital Era, partners with brands to empower their business goals by creating meaningful connections with their audiences. Latin3 works with insights to develop ideas that result in higher ROI for its clients. By combining creativity, design, media, technology and communications expertise, Latin3 delivers 360o strategies that include print, ATL, television, websites, social media and digital analytics for the US Hispanic and Latin American markets. Latin3 has offices in US, Argentina, Panama, Brazil, Mexico, Colombia, Peru, Ecuador, Chile, Venezuela and Uruguay. 

Thursday, August 21, 2014

Companies finding larger Latino engagement in Spanish social media

Latinos are the fastest growing segment of the population — and not just Latinos, young Latinos are out-growing their non-Latino counterparts.
And nothing screams youth nowadays more than being active on social media, whether that be the major sites like Facebook or Twitter or the smaller 

One new trend looking to capitalize on this growing online Hispanic presence: Companies using Spanish social media campaigns in order to garner more engagement among Latinos.

Read full article

Tuesday, August 28, 2012

Twitter continues to expand its advertising platform

August 28, 2012 | By Silvina Moschini

With 140 million users that send more than 400 million messages a day, Twitter is an ideal platform for online positioning of commercial products. Two years ago, the social network started to offer advertising systems that currently provide a possibility of recruiting promoted messages, trends and accounts. Twitter’s commercial offer was initially released in the United States and then in the UK and Japan. Now, the popular micro blogging social network has announced that its advertising platform will be available in Latin America from September 2012 after the agreement with the marketing company IMS, designated to be its regional sales representative.

Therefore, Twitter’s ads will reach the Latin-American market through the company that has already participated in bringing other important online firms into the region such as Netflix. IMS will have exclusive rights to marketing the social network’s products in 40 Latin-American countries and, to that end, will form a sales team, which will focus exclusively on the social network products. The agreement does not include its operation in Brazil, which Twitter will manage directly. In this respect, the CEO of IMS Gastón Taratuta said, “Latin America is one of the markets where Twitter is growing faster and where we already see a significant interest from companies that want to use its promoted products.”

Why Latin America?

Twitter’s expansion to Latin America is one of the fastest in the world. According to comScore, already more than 27 million people in the region use this social network. The same agency says that in 2011, the platform’s penetration into the region has increased by 60%. In addition, according to Semiocast report, Latin America has six countries out of twenty with more Twitter accounts, with Brazil taking the second position worldwide.

As an emerging market, there are no doubts that Latin America is extremely attractive for online projects that go for the maximum effectiveness in terms of resources and results. The truth is the plans of Twitter’s expansion worldwide have become very important in recent months, and not just in advertising. During 2011, the company opened two new offices in the UK and Ireland, and in March 2012 announced it would open new facilities in Berlin. These local branches are in addition to the ones in Japan, where the social network has been present since 2008.

The growth of Twitter and its interest for continued expansion posed a question of what will be its next strategy for business development and if its advertising system will continue to expand into new countries, where it’s presently not available. The truth is that the social network is very quiet about its future plans, but there is no doubt that Twitter’s intention is to keep promoting its advertizing platform, so it will not be surprising that in a short time more of its promotional products will be used worldwide.

About Intuic:
INTUIC | The Social Media Agency, is a multinational interactive marketing agency specializing in online visibility and social media. Founded in 2003 by Silvina Moschini, it makes part of an online visibility corporate group KMGi that runs KMGi Studios,, Publicity Guaranteed, The Syndicated News and All Online Advertisers.
INTUIC is positioned in the market as an innovative and cutting edge agency with knowledge and experience to develop holistic and interactive campaigns in marketing and communications. It has operational headquarters in Mexico, Argentina, USA, Italy, Spain and England with extended support in five additional locations.

About Silvina Moschini 
Silvina Moschini is CEO and founder of Intuic | The Social Media Agency. Being an expert in Social Media Marketing and Online Visibility, she is frequently invited to give her opinion in prestigious media such as CNN and is an ongoing contributor to La Vanguardia. Recently, Silvina has published her first book “Keys to Digital Marketing” available at Amazon. Being born in Argentina, Silvina has developed an important career in the area of corporate communications in companies with global presence, such as Visa International, Compaq Computer Corporation and This led Silvina to extensively travel around the world and settle in Miami and Barcelona. 

Using Mobile for Deeper Reach into Multicultural Audiences

August 28, 2012 | by Tracey Rose, Senior Digital Project Manager, Prime Access

When marketing to African American and Hispanic audiences, authenticity and specificity are key. Campaign tactics must not only be culturally relevant but must also speak to the diversity of demographics within each group. While traditional channels, like broadcast and radio, remain important, digital mediums are becoming increasingly vital to marketers seeking to connect with multicultural audiences and the segments within them.

Nielsen data shows that African American and Hispanic audiences are dynamic and engaged consumers in the digital marketplace. Often early adopters, both audiences have taken to wireless devices in strong numbers, with smartphone adoption among Hispanic and African American mobile subscribers at 50% and above, compared with 45% of the general market. One reason for this is the younger population base of both groups, with Hispanics and African Americans making up a larger percentage of the nation's youth. Also, as wireless devices get cheaper, cost-conscious segments seeking Internet access see these devices as viable alternatives to home broadband setups. As such, African Americans and Hispanics are more likely to access the Internet, send and receive messages via text or email, interact with social media, and produce or publish content using their mobile phones. Both audiences over-index in digital behaviors like tweeting and blogging, and consume more Internet video and mobile video than other markets.

So, we know that multicultural audiences are actively engaged in the mobile space, but where are the advertisers? A recent article in The Atlantic showed that while consumers spend as much as 10% of their media attention on their mobile devices, the medium only makes up 1% of total ad-spend. As multicultural experts, we see this as a lucrative opportunity to build relationships with multicultural consumers. Sure, digital-heavy campaigns can be a tough sell with some clients, but audiences are there, and savvy consumers are using the technology to connect with brands and reap the benefits of special offers. A recent Vision Critical study shows that African American audiences often use their wireless devices to tap online research and social networks for product recommendations before making a purchase. These consumers are also more likely to use their smartphones for comparison price-checking or redeeming e-coupons and online offers on the go. This is also true of Hispanic consumers, who over-index in downloading mobile coupons and sharing those offers with their family and friends through their social networks.

Marketers who can align culturally relevant marketing messages with consumers' natural digital behaviors will have a great advantage here. A good example is Procter & Gamble's Mis Quince, a Hispanic-targeted campaign for Cover Girl that seamlessly integrated culturally relevant messaging with social networking and mobile advertising. The bilingual campaign ran on up to 10 mobile web properties, including Univision and Elle Girl, and was extremely successful at reaching Hispanic consumers in a way that spoke to their multifaceted, bicultural, tech-savvy lifestyles.

Digital and mobile marketing provide ample opportunities to connect with consumers at key moments, with relevant and specific messaging that speaks to consumer needs in seamless and integrated ways. As brand loyalty is extremely high among consumers of color, marketers would do well to use these tools to build sustainable relationships as digital platforms grow and change over time.

SOURCE: PrimeAcces

Tuesday, August 21, 2012

Solavei™ DREAM TEAM Targets Hispanic Population with New Website as Pre-Launch Buzz Goes Viral on Facebook & Twitter from California to Puerto Rico 4G Unlimited Cell Plan

Tulsa, OK (PRWEB) August 19, 2012 | The Solavei™ DREAM TEAM is pleased to announce the addition of Entrepreneurial brothers from Puerto Rico Alwin Perez and Xavier Omar Perez to the growing DREAM TEAM that has expanded from Hawaii to North Carolina to Florida and beyond.

Alwin Perez reached out to Michael Butler as a result of squeeze page. One of many squeeze pages the DREAM TEAM is utilizing for their growing team which continues to see the ROI with Online Marketing of the Solavei™ product and opportunity.

"I was so thankful to find the Perez brothers. When I talked to Alwin he spoke some English and I spoke some Spanish and the next thing I knew they had created a Facebook Fanpage and launched Solavei™ Puerto Rico Website. We do most of our communicating on Facebook and plan to make a trip to Puerto Rico in 2013 to support the team there," said Butler.

According to the US Census Bureau, "There were an estimated 48.4 million Hispanics in the United States in 2009 making people of Hispanic origin the nation's largest ethnic or race minority. Hispanics constituted 16 percent of the nation's total population. In addition, there are approximately 4 million residents of Puerto Rico, a Carribbean U.S. territory."

Solavei™ is a social networking and commerce platform that enables users to connect, share and capitalize on the power of social networks. Solavei's mission is to make commerce less expensive by empowering individuals to earn income on the products and services they enjoy and use every day.

Solavei's initial product offering is affordable, no contract, unlimited text, voice and data services throughout the United States. It operates as a MVNO through a strategic partnership with T-Mobile USA. Solavei is led by former Fortune 100 telecom and retail executives and advisors.

Solavei™ the Company will officially launch September 21 but hopes to have over 20,000 pre-enrolled distributors on the 'World's Largest Webinar' Wednesday August 22nd says Michael D. Butler, Tulsa OK. Founder of the Solavei™ DREAM TEAM, a rapidly growing team using Online Marketing Systems to market phones and find marketing pioneers.

For more information on the Solavei™ DREAM TEAM

SOURCE: Solavei Dream Team

Thursday, July 26, 2012

Hispanics Embrace Mobile, Raise Purchasing Power

July 25, 2012 | by Gavin O´Malley

Hispanic consumers are tech trendsetters domestically -- or, at least, that’s how many see themselves, according to comScore and Latin American online media company Terra.

Per the joint report, Hispanics continue to outpace non-Hispanics with the adoption of smartphones -- an increase from 43% in 2010 to 57% in 2012, compared to an increase from 36% in 2010 to 46% in 2012 for non-Hispanics.

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Monday, June 18, 2012

Role of Social Media in Building Workplace Culture, Deloitte Survey

June 14, 2012

As social media continues to alter how people connect personally and professionally, its impact on building culture in the workplace is debatable, according to Deloitte's new "Core Values and Beliefs" survey conducted online by Harris Interactive. Examining perspectives on culture and business strategy, 41 percent of executives participating in the study believe social networking helps to build and maintain workplace culture, while only 21 percent of employees have the same view.

Moreover, business leaders and employees widely differ on whether social media has a positive affect on workplace culture (45 percent and 27 percent, respectively) or allows for increased management transparency (38 percent and 17 percent, respectively).

"Our research suggests executives are possibly using social media as a crutch in building workplace culture and appearing accessible to employees," says Punit Renjen, chairman of the board, Deloitte LLP, who commissioned the survey. "While business leaders should recognize how people communicate today, particularly Millennials, they must keep in mind the limits of these technologies. The norms for cultivating culture have not changed, and require managers to build trust through face-to-face meetings, live phone calls and personal messages."

Business Strategy and Culture -The Two Sides of the Ledger

The majority of all respondents indicate that culture is important to business success. However, the study indicates executives tend to prioritize a clearly defined business strategy (76 percent) above clearly defined and communicated core values and beliefs (62 percent), whereas employees value them equally (57 percent and 55 percent, respectively). Renjen believes this suggests business leaders should be looking at their organizations through a wider lens and considering both sides of the ledger: core values and beliefs as well as strategy as essential to long-term sustainability.

"Leadership changes and evolving marketplace conditions can significantly impact business strategy," continues Renjen. "To be an exceptional organization in today's business climate, organizations must articulate, invest in, and nurture workplace culture now more than ever. If properly supported, it will transcend any environmental shifts, and serve as the foundation for organizational sustainability and growth."

The research shows a correlation between employees who say their companies have clearly articulated and lived culture and those who are "happy at work" and feel "valued by their company." Additionally, they indicate that their organizations have a "history of strong business performance."

Elements of Workplace Culture: Tangibles versus Intangibles

In considering the elements of workplace culture, executives rank competitive compensation (62 percent) and financial performance (65 percent) among the top factors influencing culture on the job. Conversely employees say the intangibles - regular and candid communication (50 percent) and access to management (47 percent) - outweigh the tangibles - compensation (33 percent) and financial performance (24 percent).

The study also points out differences in the degree to which executives and employees perceive culture as being expressed in their organizations - with executives generally giving their organizations stronger scores.

Renjen concludes: "Leaders who understand the importance of the intangible elements contributing to workplace culture become sensitive to what makes their organization truly special. That is how they define core values and beliefs that are unique, simple, leader-led, repetitive and embedded - transforming themselves from good to exceptional."

About the "Core Beliefs and Culture" Survey Deloitte's "Core Beliefs and Culture" Survey explores the notion of workplace culture, defined as a set of timeless core values and beliefs, as a business driver. Commissioned by the Office of the Chairman, this inaugural study examines the connection between workplace culture and business strategy, and their impact on building and sustaining exceptional organizations.

Harris Interactive(R) fielded the employee survey online in the United States on behalf of Deloitte from March 5-8, 2012, interviewing a nationwide sample of 1,005 U.S. residents aged 18 years or older who are employed full time in a company with 100 employees or more. Company size was weighted where necessary to bring them into line with their actual proportions in the larger universe of employers in the United States. Harris also conducted the survey within the United States between February 27 - March 9, 2012 among a total of 303 corporate executives. Company revenue and number of employees were weighted where necessary to bring them into line with their actual proportions in the larger universe of companies with revenue of $1B or more.

As used in this document, "Deloitte" means Deloitte LLP and its subsidiaries. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Source: Copyright PRNewswire 2012

Monday, June 11, 2012

Sofia Vergara’s New Hispanic-centric Social Media Platform Partners With Univision

Nuevo Mall, the first Hispanic celebrity and lifestyle destination that connects stars and fans with brands in an unparalleled cross platform experience, announced a strategic partnership with Univision Communications Inc., the leading media company serving Hispanic America.

Nuevo Mall is set to launch first on the web and mobile in the fall of 2012 featuring a deep roster of the nation’s top Hispanic stars, including Sofia Vergara, Raul de Molina, Cristian de la Fuente, Danna Garcia, Chiquinquira Delgado, Giselle Blondet, Ricardo Montaner and Fernando Fiore, among others.

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Monday, May 14, 2012

Hispanic social TV network SOI TV goes live

Hispanic social TV network SOI TV, or Sistema de Opinion Interactiva, has launched in Miami, marking its official rollout.

SOI TV now reaches millions of Hispanic households across the United States, with a strategy of enabling users to interact, in real-time, with its on-air programming. Viewers can give their opinion about the news by interacting with the channel via Facebook, Twitter or SOI’s Web site.

SOI TV broadcasts recorded shows, live programs and Opiniario, an original format that is focused on the dialogue with its audience around the latest trending topics and news. SOI also features entertainment shows from all over Latin America, interactive telenovelas, among others.

During live and recorded shows, virtual polls and graphics are broadcast with social media (twitter and facebook) data feeds, with updated real-time information.

For the live shows and live graphic insertions on Master Control Room over recorded programs, SOI is using Studio CG, a content management system, to edit, manage and control the graphics. This very intuitive software allows CG operators to introduce the information and play it on-air with ease. It also allows them to create new templates and forms to create new graphics when needed.

Also, wTVision partnered with the channel to offer end-to-end service to support SOI TV to build this channel from scratch, together with Imagina US. wTVision's Playout Automation System, known as Channel Maker, interfaced with a Nexio Video Server from Harris as the main source of content. Sequencing data came from Broadway Systems' traffic management platform, and all sources were routed through a Snell video router including all the channel's live sources. All the channel's graphics came from a VizRT engine and everything was keyed and mixed in an IconMaster from Harris master control switcher.

All source management and switching was made possible through ChannelMaker's plugins for each individual hardware/software in a 'project' configuration that selects all the relevant controllers and then coordinates each one via a central command to each peripheral in real-time as the channel plays out.


Tuesday, April 24, 2012

Multicultural Social Media: Reaching to Diverse Communities

April 23, 2012 | by Chanin Ballance

There is a growing number of ethnic communities that use social media to obtain information and share experiences on topics that directly affect their buying decisions and lives – from purchasing a car to making health care choices. In fact, a recent survey put out by the Florida State University Center for Hispanic Marketing Communication indicates that emerging minorities visit social networking sites more frequently than non-Hispanic whites.

Read full article

Monday, April 23, 2012

Nielsen Finds U.S. Hispanics Tops In Mobile, Social Activity

April 20, 2012 | by Sarah Perez

A new report from Nielsen this morning delves into the mobile and social behavior of U.S. Hispanic consumers, finding they’re highly engaged in their usage of smartphones, online video, social networking and other types of entertainment. According to the study, Hispanics outpace all over ethnic groups in mobile downloads of music and photos, and are more likely to watch video online and on the their mobile phones than others.

Specifically, Nielsen says that Hispanic video viewers are 68% more likely than non-Hispanic White viewers to watch video on the Internet, and 20% more likely to watch video on their mobile phone.
Read full article

Sunday, April 15, 2012

Hispanics Use Social Media More - But Share Less

April 13, 2012 | by Erik Sass

The alleged “digital divide” notwithstanding, U.S. Hispanics are enthusiastic users of social media, according to a new survey of 650 online Hispanic adults by uSamp -- but they’re also more cautious about the information they share online, the same survey found.

There’s no question the online Hispanics surveyed by uSamp hold an edge in social media adoption: 90% of respondents are on Facebook, compared to 81% of the general online population. Meanwhile 57% of Hispanics use YouTube, compared to 46% of non-Hispanics. Interestingly 47% of online Hispanics say they use Google+ compared to just 18% for the general online population.

Read full article

Friday, March 23, 2012

Latin Americans Heavily Engaged in Social Networking

A new report from comScore Inc. (Nasdaq: SCOR) highlights key digital trends in Latin America during the past year and how businesses might capitalize on the region's burgeoning digital economy.

The report, 2012 Latin America Digital Future in Focus, examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year.

"2011 was an extraordinary year for digital media in Latin America as more people than ever before went online and began adopting behaviors like social networking and watching online video with increasing frequency," Alejandro Fosk, comScore senior vice president for Latin America, said. 

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Friday, March 16, 2012

Facebook vs. Google in Latin America. Strike 2!

March 15, 2012 | by Ricardo Geromel

Facebook has adopted a very aggressive strategy to gain market share in Latin America. In February 2011, the social network hired Alexandre Hohagen,Google’s main executive in Brazil at that time. Six months later, in August 2011, Facebook surpassed Orkut, owned by Google, in numbers of users for the first time in Brazil. This week, Facebook has announced it will open a new office in Buenos Aires. The CEO will be Alexander Zuzenberg, former commercial director of Google Argentina. 

Zuzenberg is joining Facebook this month. The local press could make an analogy to soccer to explain what Facebook move means. Zuzenberg leaving Google to Facebook would be somehow similar to Lionel Messimoving from Barcelona FC to Real Madrid FC. (If you don’t like this analogy, forgive me, go to the end of the post, oh! and enjoy the picture posted). 

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Friday, March 9, 2012

Online Communities Connect Brands with Hispanic Consumers

March 08, 2012 | by Erik Sass

One of social media’s most useful applications is for market intelligence, canvassing what consumers think about brands and their competitors. Meanwhile advertisers are increasingly interested in the attitudes, perceptions, and consumption patterns of Hispanic consumers -- easily the fastest-growing ethnic group and market segment in the U.S. today. It was only a matter of time, therefore, before someone created online communities focusing on Hispanics to serve as consumer panels for market research. In fact, two new ones just launched in the last week alone.

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Monday, March 5, 2012

Hispanics More Active on Social Media than Other Ethnicities

US Hispanics are more active on social media than the average US internet user, and are logging in more frequently to a wider variety of social sites.

The February 2012 “American Pulse Survey” from BIGinsight of US adult internet usage found that, while greater percentages of black internet users spent larger blocks of time online than the other groups studied, Hispanic internet users spent more of their online time on social media sites.

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Wednesday, February 29, 2012

Where in the World Are the Hottest Social Networking Countries?

While several US-based sites like Facebook and Twitter might get most of the publicity, social networking is a worldwide phenomenon that eMarketer predicts will encompass nearly 1.5 billion internet users by the end of this year.

As of December 2011, eMarketer estimates, just over 1.2 billion people around the world used social networking sites at least once per month. That represented 23.1% growth over 2010, and double-digit growth will continue throughout eMarketer’s forecast period, though the rate of change will decrease as the market matures.

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Friday, February 17, 2012

Chimichanga-Gate Spurs Hispanic Group's Facebook Ads

Feb 16, 2012 | by Kate Kaye

Yesterday a controversial tweet made by President Barack Obama's reelection campaign manager had the Twittersphere buzzing. Today the center right-leaning Hispanic Leadership Network has seized on "chimichanga–gate," and is testing a new form of Facebook targeting to get its message out to Hispanics.

"Stop the Insults!" declares an ad running in English and Spanish on Facebook. Along with similar display ads running in Google's network, the ads are targeted to independent and conservative Hispanic voters in states with large Hispanic populations - Colorado, Florida, Nevada, and New Mexico. The ad continues, "Demand Obama apologize for his Campaign Manager's insulting and condescending remarks about Hispanics. Sign Today."

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Wednesday, February 15, 2012

Virtual Love: St Valentine on the Web

Feb 14, 2012 | by Silvina Moschini

The legend goes that in Imperial Rome, professional soldiers were prohibited from marrying. Nevertheless, a priest called Valentine wed the soldiers that guarded the borders in secret. Emperor Claudius II of Rome, seeing the refusal of those recently married to separate, decreed the prohibition of marriage under pain of death and sentenced Valentine to be whipped, stoned and beheaded. The sentence was carried out on 14 February, 270 AD.

Neither Claudius nor Valentine could have imagined that many years later, love, the sentiment that led  them to confront each other to the death, would be celebrated in Valentine’s name and with Internet as an ally.

Giving presents

According to a study carried out by the National Retail Federation and eMarketeer, it is predicted that this Valentine’s Day, $17 million will be spent in the United States alone.

Of this sum, 20% will be spent on buying presents online. The truth is that, believe it or not, it is men who spend more on Valentine’s Day, more than double the amount that women spend on their partners. The investigation also discovered that those who spend more time celebrating the day are those aged between 25 and 34, closely followed by teenagers. As people get older the amount of time spent celebrating the festivity decreases.

But, it seems that it isn’t necessary to buy things online for our present to be linked to web technology. Numerous greetings cards have been creatively designed so as not to forget the 2.0 world.

From the famous “Like” on Facebook to the declaration of love on the social network of the 140 characters, or the extreme attention lavished on our mobile phones these days, these are just some of the many ideas to link Valentine’s Day with the online world.

All these applications have become an important part of our lives and they can’t be forgotten during the St Valentine’s Day celebrations.

Valentine v Claudius II: The Virtual Battle

The truth is, if we are interested in finding out about the impact of St Valentine on the web, we have to take a look at the repercussions that those in love give it (or not) on the social networks. That’s why in 2011, Vipnet360 carried out a study on the impact that the day of love generates on the different platforms. Being in love is incredibly popular and we are engulfed by a wave of cupids, hearts, adverts and news all over the place. But the social networks, with their democratizing profile, allow us to see the two sides of the story.

According to the study, of the 246 pages dedicated to St Valentine on Facebook, 77 are against the celebrations. Are they just a minority? No. Taking into account the number of followers, we can see that there are approximately 135,000 sceptics as regards the festivity against 44,000 fans of Valentine’s Day. Among the principal motives, those who put themselves in the place of Emperor Claudius II state they are tired of the wave of advertising referring to Valentine’s Day, as is the case of the group called “Less St Valentine and more St Ballantines”. But, it seems there aren’t only people against the day on the biggest social network. Groups such as “I’m single and I still celebrate Valentine’s Day” come accompanied with tips for alternative plans for those who don’t have a valentine, and have attracted a  great number of followers, which converts Valentine’s Day into the day of love above all things.

On Twitter, there’s no doubt about it: love wins. The Vipnet study affirms that during 2011, two tweets per minute were made during the days after St Valentine’s Day, generating five comments in favour for each one against the festivity. YouTube isn’t going to be left out, in the past year, 34 Valentine’s Day craft-making tutorials have been uploaded, which have been seen 382,000 times. The content is varied and the number of visits rises as the great day draws nearer.

For now, in the fight between Valentine and Claudius, it appears that love is still winning, in spite of the resistance of the sceptics. And now the patron saint of lovers has an ideal ally: the online sociability tools, that have become the fastest messenger of our time.

About Silvina Moschini
Silvina Moschini is CEO and Founder of Intuic | The Social Media Agency. Expert in Social Media Marketing and Online Visibility, she is frequently invited to give her opinions in prestigious media such as CNN. Born in Argentina, Silvina has developed an important career in businesses in the communication field such as Visa International, Compaq Computer Corporation and This leads her to travel around the world constantly and establish herself in cities such as Miami and Barcelona.

About Intuic:

INTUIC | The Social Media Agency is a multinational interactive marketing agency specializing in online visibility and social media. It was founded in 2003 by Silvina Moschini as part of KMGi, the award-winning online visibility corporate group that includes KMGi Studios,, Publicity Guaranteed, The Syndicated News, and All Online Advertisers.
INTUIC is positioned in the market as an innovative and cutting-edge agency, with the knowledge and experience needed to develop holistic and interactive marketing and communication campaigns. It has offices in Mexico, Argentina, USA, Italy, Spain, and England, with significant support in five additional locations.
SOURCE: Intuic

Tuesday, February 14, 2012

Gorton's Seafood launches Hispanic microsite as resource for Spanish-speaking consumers

Gloucester, Mass. (PRWEB) February 13, 2012 - Spanish-speaking seafood consumers now have a new resource to assist them in finding ways to get seafood on their plates twice a week, in accordance with the USDA’s MyPlate dietary guidelines. Gorton’s Seafood has launched a new Spanish-language microsite,, which features information about the company, its products, and family-pleasing recipes, as well as access to English coupons and electronic newsletters. 

The new site expands on the company’s outreach to the Hispanic population in the U.S., deemed by the U.S. Census Bureau as being the nation’s largest ethnic group. In addition to the website, the company has also been working with Sylvia Melendez-Klinger, licensed and registered dietitian and founder of Hispanic Food Communications, to develop recipes with Latin flavor using Gorton’s products.

“We’re delighted to launch this new site as a resource for Spanish-speaking families,” said Zach Soolman, Gorton’s Director of Consumer Marketing. “We want the Hispanic community to recognize Gorton’s as a resource for providing families a wide range of delicious, nutritious seafood meals.” 

Several of the recipes featured on the new microsite were developed by Melendez-Klinger, including Tilapia with Garlic and Tomatillo Salsa, Mini Tostadas with Guacamole and Shrimp, and Grilled Tilapia with Citrus Salsa. In addition, consumers can click back to Gorton's Recipe Galley, which features hundreds more recipes in English. Some of these recipes are made with Gorton’s new product, Skillet Crisp Tilapia, which is available in select markets across the United States now and will be available nationally by March. Skillet Crisp is made for your stovetop--which, according to research is a preferred cooking method for many Hispanics--and has a favorable nutritional profile. Skillet Crisp Tilapia starts with 5 Star Tilapia®, quality inspected and selected for the mildest, flakiest fillets, then is lightly coated with real herbs and spices. It is an excellent source of protein, contains natural Omega-3 and no MSG or artificial colors or flavors. Lightly coated for more fish in every bite, Skillet Crisp has less coating and therefore over 25% less fat, calories and sodium per serving versus traditional battered fillets, making it an excellent choice to incorporate into the menu.

“Weight-related health problems are on the rise in the Hispanic population,” says Melendez-Klinger. “Working seafood into your diet is a great way to get lean proteins and increase your intake of Omega-3, fatty acids that are essential for optimum health. Gorton’s has so many tasty products with healthy nutritional profiles, like All Natural Grilled Fillets, Grilled Shrimp and—one of my new favorites—Skillet Crisp Tilapia. There are so many delicious Latin-inspired dishes that can be made with these products and I’m so excited for the Hispanic community to visit Gorton’s new Hispanic microsite and try them out.”

Gorton's offers downloadable coupons and a free digital newsletter that provides monthly recipes and coupon offers. In addition, Gorton’s Seafood is on Facebook and Twitter where consumers may connect with the brand in social media and be the first to hear about news, contest announcements and special promotions. In addition to the extensive recipe section on, the Gorton’s Goodness section of the website offers consumers more information about the health benefits of seafood, along with more tips for how to incorporate seafood into their diets on a regular basis. 

About Gorton's Seafood
Founded in 1849, Gorton's is one of America's oldest continuously operating companies. Headquartered in Gloucester, Massachusetts, Gorton's continues to be the innovative leader in the seafood industry. Gorton's full line of frozen seafood products includes Breaded and Battered Fish Sticks and Fillets, Grilled Fillets, including Tilapia and Salmon, Premium Fillets, Grilled Shrimp, Flavored Fillets, Tenders, and Popcorn Shrimp. Gorton's products are available nationwide in better independent and chain grocery stores. Gorton's proudly stands behind its products with its "Trust the Fisherman Guarantee," which represents an unwavering commitment for over 160 years to providing the best-tasting, highest quality seafood meals. The Gorton's Fisherman, in his yellow slicker and rain hat, has become an icon symbolizing this commitment. For more information, please visit or call 1-800-222-6846.

SOURCE: Gorton´s Seafood

Friday, February 10, 2012

Hector Castillo to lead social media efforts for

MIAMI, Feb. 10, 2012 /PRNewswire-USNewswire/ -- announced that Hector Castillo has been hired as the Digital Social Media Marketing Manager, a newly created position, for the hyper-local Spanish-language web portal. Castillo is a social media expert with experience in the broadcast world. He previously managed the digital extensions for HBO Latin America's programming, where he was successful in building out a mobile application for HBO Max. He is based in Miami under the leadership of Blanca Recio-Martinez,'s General Manager.

Castillo is well known in South Florida's advertising community for his contributions to the local ADFed Chapter, serving as Educational Chair to Miami's Ad2 (Young Professional Chapter of American Advertising Federation). He received a Bachelor of Arts in Advertising from Miami International University of Art & Design (MIU) where he served as the President of AdFedMIU. Castillo was a pioneer in growing the digital community at MIU, introducing a vast range of social and digital applications for students and faculty. He worked as Community Manager for MIU, growing their social media following and exceeding penetration targets. He also managed their search engine optimization and has succeeded in the SEO world by providing consulting services to several small to midsized sites.

"Hector will be responsible for expanding and developing's social media presence. He is extremely talented and we are excited to further engage our digital audience and expand our connection to Spanish-language social media users," commented Blanca Recio-Martinez. 

About is an engaging and hyper-local Spanish-language web portal owned by ZGS Communications. The websites feature local news and current events, as well as information about entertainment, lifestyle, finance, and sports. The interactive portals include local event calendars, area guides, classifieds and city search engines. is a dynamic platform providing Hispanics with culturally relevant local content. ZGS's digital division is actively involved in the communities it serves providing a unique experience for users. 

About ZGS Communications
ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia, that owns or operates 13 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network. The television stations are located in Boston, El Paso, Fresno, Ft. Myers-Naples, Hartford, Orlando, Philadelphia, Providence, Richmond, San Antonio,Springfield, MA, Tampa, and Washington, DC. In addition, ZGS owns three Spanish-language radio stations serving Washington, DC and Tampa, and a Spanish-language web portal, which features local news, community information and resources, and city guides. For nearly three decades ZGS has been a leader in Spanish-language media with a profound commitment to service, community, local programming, and the celebration of Hispanic heritage.

SOURCE: ZGS Communications

Tuesday, January 31, 2012

nuvoTV partners with Ooyala to deliver English-speaking Latino viewers a premium multi-platform social viewing experience

LOS ANGELES & MOUNTAIN VIEW, Calif., Jan 30, 2012 (BUSINESS WIRE) -- nuvoTV, the only English-language Latino entertainment television network, and Ooyala, the leading provider of digital video technology, services and analytics, have partnered to launch an innovative marketing campaign through which cross-device, social TV experiences increase viewership and drive overall fan engagement for hit shows like Operation: Osmin and others.

Debuting earlier this month, nuvoTV delivered the first-ever multi-platform launch of a season premier both on-air and on Facebook with the first episode of the new season of Operation: Osmin. Using an interactive Facebook app and"Ooyala's personalized viewing experiences optimized for multiple devices and platforms give us a strong marketing platform to drive significant audience growth and engagement," said Rafe Oller, senior vice president of marketing for nuvoTV. "Combined with the deep level of consumer insights we get from Ooyala's analytics, we're now able to deliver the best personal viewing experience anywhere."

"This is a great step forward for social television," said Bismarck Lepe, co-founder and president of Ooyala. "nuvoTV's innovative strategy underscores the tremendous power and potential of multi-platform, cross-device viewing. The convergence of digital video and social this year will enable networks to inspire deeper and more interactive engagement with their content."

"Ooyala technology is enabling us to harness the power of social networks for promoting our content throughout the season and grow leadership in our demographic," Oller added. "Broader, quality exposure to programming is critical, but it is only part of the equation. You need to engage viewers on a personal level and create an emotional connection with your program's brand."

About Ooyala
Ooyala is the leader in online video management, publishing, analytics and monetization. Our integrated suite of technologies and services give content owners the power to expand audiences and the deep insights that drive increased revenue from video. Ooyala serves hundreds of global media companies and consumer brands including Dell, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group, Vans, Whole Foods and Yahoo! Japan. For more information visit or connect on Facebook and LinkedIn, follow @Ooyala on Twitter and read our blog.

About nuvoTV
nuvoTV is the first and only English-language television network created for American Bi-Cultural Latinos 18-49.
Vibrant. Bold. Driven. nuvoTV embodies the spirit and lifestyle of today's Bi-Cultural Latino. From lifestyle and comedy to music and movies, nuvoTV's unique line-up consists of 70% original programming all shot in high-definition.
nuvoTV is available in major markets including Los Angeles, New York, Miami, Chicago and San Francisco/Bay Area, as well as all of the top 15 Hispanic DMAs. Major distribution partners include AT&T U-verse, Comcast, Cox, Dish Network, Time Warner Cable and Verizon FiOS.

SOURCE: Ooyala

Monday, January 30, 2012

Social media use by Hispanic Americans grows 38% in one year

Jan 26, 2012 | by Marissa McNaughton

A recent report by 360i Digital Connections examines Hispanic digital influence, and how the rapid growth of the US Hispanic population presents an opportunity to reach a “dynamic and engaged audience” with “ever-increasing purchasing power.” The report also looks at the challenge of “understanding the cultural nuances” of a population with unique digital behaviors.

Between 2000 and 2010, the Hispanic population accounted for more than half of the US’s population increase. Their economic influence doubled from $212 billion in 2000 to $978 billion in 2009, and is expected to reach approximately $1.3 trillion in 2014. According to the report, moving into digital media is an “effortless extension” of cultural habits centered around “living extremely social lives filled with family and friends.”

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Thursday, January 26, 2012

Can social media reveal your race? US program targets Hispanics

Jan 25, 2012 | by Tom Foremski

Dana Oshiro, publishing analyst at advertising network NetShelter, poses an interesting question: “How do you determine race and ethnicity online? “

This question arose from her recent attendance at the White House Hispanic Community Action Summit in San Jose, CA where plans were discussed on how to use social media and online marketing to target the Hispanic population. The goal is to offer programs that will raise the number of Hispanic students in colleges by 4.5 million over the next ten years. 

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Tuesday, January 24, 2012

Telemundo takes social TV strategy to next level with new novela 'Relaciones Peligrosas'

Jan 24, 2012 | by Georg Szalai

NEW YORK - NBCUniversal's Telemundo Media is looking to make 2012 a banner year for its social media strategy with its latest original telenovela, Relaciones Peligrosas, being its biggest effort ever.

The Spanish-language media company's Telemundo broadcast network is integrating Twitter in new ways into the drama, which premieres on Tuesday at 10pm, and also using Facebook and YouTube to engage viewers.

One innovative approach will see 16 “character” Twitter handles, managed by the Telemundo social media team, send nightly tweets live during both the East and West Coast broadcasts of the show. The content of the tweets will relate directly to on-air events as they were prepared by the writing team of the novela.

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Leading Latino social media industry news platform relaunches and appoints Editorial Director

MIAMI, FL, Jan 23, 2012 (MARKETWIRE via COMTEX) --, the nation's leading news and industry insights platform about Latino social media trends in technology, marketing, entertainment and media, has relaunched its website with expanded coverage and the appointment of Bill Gato as editorial director.

As part of its major redesign,, the editorial content division of Hispanicize, LLC, will produce more original news, multimedia stories, interviews with industry leaders, technology features and reviews.

"Beginning with today's relaunch, we will work even harder to chronicle the trends and trendsetters that use social media to influence Latinos and multicultural audiences in media, marketing, entertainment, blogging, technology and social affairs," said Cristy Clavijo-Kish, CEO of Hispanicize, LLC. "This robust platform will strive to be inclusive of the many entrepreneurs, leaders, companies and voices that together comprise the world of Hispanic/multicultural social media."

Coinciding with the web site's overhaul is also the appointment of digital marketing entrepreneur, marketing consultant and award-winning journalist Bill Gato to the post of editorial director. Gato is also the former president and co-founder of Hispanic Digital Network (HDN), the first national network of Hispanic newspapers and magazines online now owned by PR Newswire.

"Bill is an outstanding talent who is well respected in the Hispanic digital media space and has the unique combination of entrepreneur and journalist needed for this post," said Clavijo-Kish, a former business partner of Gato's at HDN and its sister company Hispanic PR Wire.

The new will continue to feature stories from longtime contributing blogger/entrepreneur Michele Ruiz and PR professional Natalia Flores while adding more posts from other industry thought leaders.

The new also will include:

News: This includes news about new Latino or multicultural Facebook programs, Twitter initiatives, executive job appointments, marketing account wins, technological breakthroughs and more.

Start-Up Latino: Content from this new category is to feature a wide variety of stories of particular interest to Latino entrepreneurs and start ups. This will underscore one of Hispanicize's key educational goals for entrepreneurs.

How To Stories and Videos: A new key content category on is the "How To" content. This category will focus on social media stories that are step-by-step and intended to support the growing Hispanicize blogger network. Case studies will be highlighted as part of the series.

Research: The Hispanicize team will devote more focus to developing credible research that illustrates the impact and growth of Latino social media programs, issues, and more across many disciplines.

Tutorials/Webinars: will continue with its tradition of creating industry-leading webinars and tutorials that demystify how to conduct social media programs.

Latino Blogger News: These blogger news roundups will spotlight the projects, campaigns and initiatives involving Latino and multicultural bloggers.

About Hispanicize, LLC
Co-headquartered in Miami and New York, Hispanicize (#Hispz) is one of the leading Latino social media platforms in the United States. The Hispanicize brand consists of: 1. social media editorial content (, 2. digital communications services and 3. the annual Hispanicize Latino trends event., the editorial division of the company, is the nation's leading news and industry insights platform about Latino social media trends in technology, marketing, entertainment and media.
Through its Hispanicize digital services division and ownership stake in Being Latino (#BeLatino) and Latina Mom Bloggers (#LatinaMoms), Hispanicize offers marketers a 360-degree digital solution for their Latino social media initiatives. Hispanicize services include Latino social media influencer programs, branded Twitter parties, Facebook community initiatives, Facebook advertising, blog ambassadorships, research, blog product reviews, conferences and much more.
The annual Hispanicize event, held every April in Miami, is nationally recognized as the annual event for Latino trends and newsmakers in social media, marketing, entertainment and innovation. Hispanicize 2012 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices.
To connect with the latest Hispanicize updates visit, the Facebook fan page via , the Twitter handle @Hispanicize or the hashtag #hispz.

SOURCE: Hispanicize, LLC

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