LatinVision Media News
Tuesday, August 28, 2012
With 140 million users that send more than 400 million messages a day, Twitter is an ideal platform for online positioning of commercial products. Two years ago, the social network started to offer advertising systems that currently provide a possibility of recruiting promoted messages, trends and accounts. Twitter’s commercial offer was initially released in the United States and then in the UK and Japan. Now, the popular micro blogging social network has announced that its advertising platform will be available in Latin America from September 2012 after the agreement with the marketing company IMS, designated to be its regional sales representative.
Therefore, Twitter’s ads will reach the Latin-American market through the company that has already participated in bringing other important online firms into the region such as Netflix. IMS will have exclusive rights to marketing the social network’s products in 40 Latin-American countries and, to that end, will form a sales team, which will focus exclusively on the social network products. The agreement does not include its operation in Brazil, which Twitter will manage directly. In this respect, the CEO of IMS Gastón Taratuta said, “Latin America is one of the markets where Twitter is growing faster and where we already see a significant interest from companies that want to use its promoted products.”
Why Latin America?
Twitter’s expansion to Latin America is one of the fastest in the world. According to comScore, already more than 27 million people in the region use this social network. The same agency says that in 2011, the platform’s penetration into the region has increased by 60%. In addition, according to Semiocast report, Latin America has six countries out of twenty with more Twitter accounts, with Brazil taking the second position worldwide.
As an emerging market, there are no doubts that Latin America is extremely attractive for online projects that go for the maximum effectiveness in terms of resources and results. The truth is the plans of Twitter’s expansion worldwide have become very important in recent months, and not just in advertising. During 2011, the company opened two new offices in the UK and Ireland, and in March 2012 announced it would open new facilities in Berlin. These local branches are in addition to the ones in Japan, where the social network has been present since 2008.
The growth of Twitter and its interest for continued expansion posed a question of what will be its next strategy for business development and if its advertising system will continue to expand into new countries, where it’s presently not available. The truth is that the social network is very quiet about its future plans, but there is no doubt that Twitter’s intention is to keep promoting its advertizing platform, so it will not be surprising that in a short time more of its promotional products will be used worldwide.
INTUIC | The Social Media Agency, is a multinational interactive marketing agency specializing in online visibility and social media. Founded in 2003 by Silvina Moschini, it makes part of an online visibility corporate group KMGi that runs KMGi Studios, Wikiexperts.us, Publicity Guaranteed, The Syndicated News and All Online Advertisers.
INTUIC is positioned in the market as an innovative and cutting edge agency with knowledge and experience to develop holistic and interactive campaigns in marketing and communications. It has operational headquarters in Mexico, Argentina, USA, Italy, Spain and England with extended support in five additional locations.
About Silvina Moschini
Silvina Moschini is CEO and founder of Intuic | The Social Media Agency. Being an expert in Social Media Marketing and Online Visibility, she is frequently invited to give her opinion in prestigious media such as CNN and is an ongoing contributor to La Vanguardia. Recently, Silvina has published her first book “Keys to Digital Marketing” available at Amazon. Being born in Argentina, Silvina has developed an important career in the area of corporate communications in companies with global presence, such as Visa International, Compaq Computer Corporation and Patagon.com. This led Silvina to extensively travel around the world and settle in Miami and Barcelona.
When marketing to African American and Hispanic audiences, authenticity and specificity are key. Campaign tactics must not only be culturally relevant but must also speak to the diversity of demographics within each group. While traditional channels, like broadcast and radio, remain important, digital mediums are becoming increasingly vital to marketers seeking to connect with multicultural audiences and the segments within them.
Nielsen data shows that African American and Hispanic audiences are dynamic and engaged consumers in the digital marketplace. Often early adopters, both audiences have taken to wireless devices in strong numbers, with smartphone adoption among Hispanic and African American mobile subscribers at 50% and above, compared with 45% of the general market. One reason for this is the younger population base of both groups, with Hispanics and African Americans making up a larger percentage of the nation's youth. Also, as wireless devices get cheaper, cost-conscious segments seeking Internet access see these devices as viable alternatives to home broadband setups. As such, African Americans and Hispanics are more likely to access the Internet, send and receive messages via text or email, interact with social media, and produce or publish content using their mobile phones. Both audiences over-index in digital behaviors like tweeting and blogging, and consume more Internet video and mobile video than other markets.
So, we know that multicultural audiences are actively engaged in the mobile space, but where are the advertisers? A recent article in The Atlantic showed that while consumers spend as much as 10% of their media attention on their mobile devices, the medium only makes up 1% of total ad-spend. As multicultural experts, we see this as a lucrative opportunity to build relationships with multicultural consumers. Sure, digital-heavy campaigns can be a tough sell with some clients, but audiences are there, and savvy consumers are using the technology to connect with brands and reap the benefits of special offers. A recent Vision Critical study shows that African American audiences often use their wireless devices to tap online research and social networks for product recommendations before making a purchase. These consumers are also more likely to use their smartphones for comparison price-checking or redeeming e-coupons and online offers on the go. This is also true of Hispanic consumers, who over-index in downloading mobile coupons and sharing those offers with their family and friends through their social networks.
Marketers who can align culturally relevant marketing messages with consumers' natural digital behaviors will have a great advantage here. A good example is Procter & Gamble's Mis Quince, a Hispanic-targeted campaign for Cover Girl that seamlessly integrated culturally relevant messaging with social networking and mobile advertising. The bilingual campaign ran on up to 10 mobile web properties, including Univision and Elle Girl, and was extremely successful at reaching Hispanic consumers in a way that spoke to their multifaceted, bicultural, tech-savvy lifestyles.
Digital and mobile marketing provide ample opportunities to connect with consumers at key moments, with relevant and specific messaging that speaks to consumer needs in seamless and integrated ways. As brand loyalty is extremely high among consumers of color, marketers would do well to use these tools to build sustainable relationships as digital platforms grow and change over time.
Tuesday, August 21, 2012
Solavei™ DREAM TEAM Targets Hispanic Population with New Website as Pre-Launch Buzz Goes Viral on Facebook & Twitter from California to Puerto Rico 4G Unlimited Cell Plan
Alwin Perez reached out to Michael Butler as a result of M3nM.com squeeze page. One of many squeeze pages the DREAM TEAM is utilizing for their growing team which continues to see the ROI with Online Marketing of the Solavei™ product and opportunity.
"I was so thankful to find the Perez brothers. When I talked to Alwin he spoke some English and I spoke some Spanish and the next thing I knew they had created a Facebook Fanpage and launched Solavei™ Puerto Rico Website. We do most of our communicating on Facebook and plan to make a trip to Puerto Rico in 2013 to support the team there," said Butler.
According to the US Census Bureau, "There were an estimated 48.4 million Hispanics in the United States in 2009 making people of Hispanic origin the nation's largest ethnic or race minority. Hispanics constituted 16 percent of the nation's total population. In addition, there are approximately 4 million residents of Puerto Rico, a Carribbean U.S. territory."
Solavei™ is a social networking and commerce platform that enables users to connect, share and capitalize on the power of social networks. Solavei's mission is to make commerce less expensive by empowering individuals to earn income on the products and services they enjoy and use every day.
Solavei's initial product offering is affordable, no contract, unlimited text, voice and data services throughout the United States. It operates as a MVNO through a strategic partnership with T-Mobile USA. Solavei is led by former Fortune 100 telecom and retail executives and advisors.
Solavei™ the Company will officially launch September 21 but hopes to have over 20,000 pre-enrolled distributors on the 'World's Largest Webinar' Wednesday August 22nd says Michael D. Butler, Tulsa OK. Founder of the Solavei™ DREAM TEAM, a rapidly growing team using Online Marketing Systems to market phones and find marketing pioneers.
For more information on the Solavei™ DREAM TEAM
Thursday, July 26, 2012
Hispanic consumers are tech trendsetters domestically -- or, at least, that’s how many see themselves, according to comScore and Latin American online media company Terra.
Per the joint report, Hispanics continue to outpace non-Hispanics with the adoption of smartphones -- an increase from 43% in 2010 to 57% in 2012, compared to an increase from 36% in 2010 to 46% in 2012 for non-Hispanics.
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Monday, June 18, 2012
As social media continues to alter how people connect personally and professionally, its impact on building culture in the workplace is debatable, according to Deloitte's new "Core Values and Beliefs" survey conducted online by Harris Interactive. Examining perspectives on culture and business strategy, 41 percent of executives participating in the study believe social networking helps to build and maintain workplace culture, while only 21 percent of employees have the same view.
Moreover, business leaders and employees widely differ on whether social media has a positive affect on workplace culture (45 percent and 27 percent, respectively) or allows for increased management transparency (38 percent and 17 percent, respectively).
"Our research suggests executives are possibly using social media as a crutch in building workplace culture and appearing accessible to employees," says Punit Renjen, chairman of the board, Deloitte LLP, who commissioned the survey. "While business leaders should recognize how people communicate today, particularly Millennials, they must keep in mind the limits of these technologies. The norms for cultivating culture have not changed, and require managers to build trust through face-to-face meetings, live phone calls and personal messages."
Business Strategy and Culture -The Two Sides of the Ledger
The majority of all respondents indicate that culture is important to business success. However, the study indicates executives tend to prioritize a clearly defined business strategy (76 percent) above clearly defined and communicated core values and beliefs (62 percent), whereas employees value them equally (57 percent and 55 percent, respectively). Renjen believes this suggests business leaders should be looking at their organizations through a wider lens and considering both sides of the ledger: core values and beliefs as well as strategy as essential to long-term sustainability.
"Leadership changes and evolving marketplace conditions can significantly impact business strategy," continues Renjen. "To be an exceptional organization in today's business climate, organizations must articulate, invest in, and nurture workplace culture now more than ever. If properly supported, it will transcend any environmental shifts, and serve as the foundation for organizational sustainability and growth."
The research shows a correlation between employees who say their companies have clearly articulated and lived culture and those who are "happy at work" and feel "valued by their company." Additionally, they indicate that their organizations have a "history of strong business performance."
Elements of Workplace Culture: Tangibles versus Intangibles
In considering the elements of workplace culture, executives rank competitive compensation (62 percent) and financial performance (65 percent) among the top factors influencing culture on the job. Conversely employees say the intangibles - regular and candid communication (50 percent) and access to management (47 percent) - outweigh the tangibles - compensation (33 percent) and financial performance (24 percent).
The study also points out differences in the degree to which executives and employees perceive culture as being expressed in their organizations - with executives generally giving their organizations stronger scores.
Renjen concludes: "Leaders who understand the importance of the intangible elements contributing to workplace culture become sensitive to what makes their organization truly special. That is how they define core values and beliefs that are unique, simple, leader-led, repetitive and embedded - transforming themselves from good to exceptional."
About the "Core Beliefs and Culture" Survey Deloitte's "Core Beliefs and Culture" Survey explores the notion of workplace culture, defined as a set of timeless core values and beliefs, as a business driver. Commissioned by the Office of the Chairman, this inaugural study examines the connection between workplace culture and business strategy, and their impact on building and sustaining exceptional organizations.
Harris Interactive(R) fielded the employee survey online in the United States on behalf of Deloitte from March 5-8, 2012, interviewing a nationwide sample of 1,005 U.S. residents aged 18 years or older who are employed full time in a company with 100 employees or more. Company size was weighted where necessary to bring them into line with their actual proportions in the larger universe of employers in the United States. Harris also conducted the survey within the United States between February 27 - March 9, 2012 among a total of 303 corporate executives. Company revenue and number of employees were weighted where necessary to bring them into line with their actual proportions in the larger universe of companies with revenue of $1B or more.
As used in this document, "Deloitte" means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.
Source: Copyright PRNewswire 2012
Monday, June 11, 2012
Nuevo Mall is set to launch first on the web and mobile in the fall of 2012 featuring a deep roster of the nation’s top Hispanic stars, including Sofia Vergara, Raul de Molina, Cristian de la Fuente, Danna Garcia, Chiquinquira Delgado, Giselle Blondet, Ricardo Montaner and Fernando Fiore, among others.
Read full article
Monday, May 14, 2012
SOI TV now reaches millions of Hispanic households across the United States, with a strategy of enabling users to interact, in real-time, with its on-air programming. Viewers can give their opinion about the news by interacting with the channel via Facebook, Twitter or SOI’s Web site.
SOI TV broadcasts recorded shows, live programs and Opiniario, an original format that is focused on the dialogue with its audience around the latest trending topics and news. SOI also features entertainment shows from all over Latin America, interactive telenovelas, among others.
During live and recorded shows, virtual polls and graphics are broadcast with social media (twitter and facebook) data feeds, with updated real-time information.
For the live shows and live graphic insertions on Master Control Room over recorded programs, SOI is using Studio CG, a content management system, to edit, manage and control the graphics. This very intuitive software allows CG operators to introduce the information and play it on-air with ease. It also allows them to create new templates and forms to create new graphics when needed.
Also, wTVision partnered with the channel to offer end-to-end service to support SOI TV to build this channel from scratch, together with Imagina US. wTVision's Playout Automation System, known as Channel Maker, interfaced with a Nexio Video Server from Harris as the main source of content. Sequencing data came from Broadway Systems' traffic management platform, and all sources were routed through a Snell video router including all the channel's live sources. All the channel's graphics came from a VizRT engine and everything was keyed and mixed in an IconMaster from Harris master control switcher.
All source management and switching was made possible through ChannelMaker's plugins for each individual hardware/software in a 'project' configuration that selects all the relevant controllers and then coordinates each one via a central command to each peripheral in real-time as the channel plays out.
Tuesday, April 24, 2012
April 23, 2012 | by Chanin Ballance
There is a growing number of ethnic communities that use social media to obtain information and share experiences on topics that directly affect their buying decisions and lives – from purchasing a car to making health care choices. In fact, a recent survey put out by the Florida State University Center for Hispanic Marketing Communication indicates that emerging minorities visit social networking sites more frequently than non-Hispanic whites.
Monday, April 23, 2012
April 20, 2012 | by Sarah Perez
Specifically, Nielsen says that Hispanic video viewers are 68% more likely than non-Hispanic White viewers to watch video on the Internet, and 20% more likely to watch video on their mobile phone.
Sunday, April 15, 2012
The alleged “digital divide” notwithstanding, U.S. Hispanics are enthusiastic users of social media, according to a new survey of 650 online Hispanic adults by uSamp -- but they’re also more cautious about the information they share online, the same survey found.
There’s no question the online Hispanics surveyed by uSamp hold an edge in social media adoption: 90% of respondents are on Facebook, compared to 81% of the general online population. Meanwhile 57% of Hispanics use YouTube, compared to 46% of non-Hispanics. Interestingly 47% of online Hispanics say they use Google+ compared to just 18% for the general online population.
Read full article
Friday, March 23, 2012
The report, 2012 Latin America Digital Future in Focus, examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year.
"2011 was an extraordinary year for digital media in Latin America as more people than ever before went online and began adopting behaviors like social networking and watching online video with increasing frequency," Alejandro Fosk, comScore senior vice president for Latin America, said.
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Friday, March 16, 2012
Facebook has adopted a very aggressive strategy to gain market share in Latin America. In February 2011, the social network hired Alexandre Hohagen,Google’s main executive in Brazil at that time. Six months later, in August 2011, Facebook surpassed Orkut, owned by Google, in numbers of users for the first time in Brazil. This week, Facebook has announced it will open a new office in Buenos Aires. The CEO will be Alexander Zuzenberg, former commercial director of Google Argentina.
Zuzenberg is joining Facebook this month. The local press could make an analogy to soccer to explain what Facebook move means. Zuzenberg leaving Google to Facebook would be somehow similar to Lionel Messimoving from Barcelona FC to Real Madrid FC. (If you don’t like this analogy, forgive me, go to the end of the post, oh! and enjoy the picture posted).
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Friday, March 9, 2012
One of social media’s most useful applications is for market intelligence, canvassing what consumers think about brands and their competitors. Meanwhile advertisers are increasingly interested in the attitudes, perceptions, and consumption patterns of Hispanic consumers -- easily the fastest-growing ethnic group and market segment in the U.S. today. It was only a matter of time, therefore, before someone created online communities focusing on Hispanics to serve as consumer panels for market research. In fact, two new ones just launched in the last week alone.
Monday, March 5, 2012
Wednesday, February 29, 2012
As of December 2011, eMarketer estimates, just over 1.2 billion people around the world used social networking sites at least once per month. That represented 23.1% growth over 2010, and double-digit growth will continue throughout eMarketer’s forecast period, though the rate of change will decrease as the market matures.
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Friday, February 17, 2012
Wednesday, February 15, 2012
Neither Claudius nor Valentine could have imagined that many years later, love, the sentiment that led them to confront each other to the death, would be celebrated in Valentine’s name and with Internet as an ally.
According to a study carried out by the National Retail Federation and eMarketeer, it is predicted that this Valentine’s Day, $17 million will be spent in the United States alone.
Of this sum, 20% will be spent on buying presents online. The truth is that, believe it or not, it is men who spend more on Valentine’s Day, more than double the amount that women spend on their partners. The investigation also discovered that those who spend more time celebrating the day are those aged between 25 and 34, closely followed by teenagers. As people get older the amount of time spent celebrating the festivity decreases.
But, it seems that it isn’t necessary to buy things online for our present to be linked to web technology. Numerous greetings cards have been creatively designed so as not to forget the 2.0 world.
From the famous “Like” on Facebook to the declaration of love on the social network of the 140 characters, or the extreme attention lavished on our mobile phones these days, these are just some of the many ideas to link Valentine’s Day with the online world.
All these applications have become an important part of our lives and they can’t be forgotten during the St Valentine’s Day celebrations.
Valentine v Claudius II: The Virtual Battle
The truth is, if we are interested in finding out about the impact of St Valentine on the web, we have to take a look at the repercussions that those in love give it (or not) on the social networks. That’s why in 2011, Vipnet360 carried out a study on the impact that the day of love generates on the different platforms. Being in love is incredibly popular and we are engulfed by a wave of cupids, hearts, adverts and news all over the place. But the social networks, with their democratizing profile, allow us to see the two sides of the story.
According to the study, of the 246 pages dedicated to St Valentine on Facebook, 77 are against the celebrations. Are they just a minority? No. Taking into account the number of followers, we can see that there are approximately 135,000 sceptics as regards the festivity against 44,000 fans of Valentine’s Day. Among the principal motives, those who put themselves in the place of Emperor Claudius II state they are tired of the wave of advertising referring to Valentine’s Day, as is the case of the group called “Less St Valentine and more St Ballantines”. But, it seems there aren’t only people against the day on the biggest social network. Groups such as “I’m single and I still celebrate Valentine’s Day” come accompanied with tips for alternative plans for those who don’t have a valentine, and have attracted a great number of followers, which converts Valentine’s Day into the day of love above all things.
On Twitter, there’s no doubt about it: love wins. The Vipnet study affirms that during 2011, two tweets per minute were made during the days after St Valentine’s Day, generating five comments in favour for each one against the festivity. YouTube isn’t going to be left out, in the past year, 34 Valentine’s Day craft-making tutorials have been uploaded, which have been seen 382,000 times. The content is varied and the number of visits rises as the great day draws nearer.
For now, in the fight between Valentine and Claudius, it appears that love is still winning, in spite of the resistance of the sceptics. And now the patron saint of lovers has an ideal ally: the online sociability tools, that have become the fastest messenger of our time.
About Silvina Moschini
INTUIC | The Social Media Agency is a multinational interactive marketing agency specializing in online visibility and social media. It was founded in 2003 by Silvina Moschini as part of KMGi, the award-winning online visibility corporate group that includes KMGi Studios, Wikiexperts.us, Publicity Guaranteed, The Syndicated News, and All Online Advertisers.
INTUIC is positioned in the market as an innovative and cutting-edge agency, with the knowledge and experience needed to develop holistic and interactive marketing and communication campaigns. It has offices in Mexico, Argentina, USA, Italy, Spain, and England, with significant support in five additional locations. www.intuic.com
Tuesday, February 14, 2012
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Tuesday, January 31, 2012
nuvoTV partners with Ooyala to deliver English-speaking Latino viewers a premium multi-platform social viewing experience
Monday, January 30, 2012
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Tuesday, January 24, 2012
Leading Latino social media industry news platform Hispanicize.com relaunches and appoints Editorial Director
Thursday, January 19, 2012
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